Sign up | Log in



Home  >>   Daily News  >>Vietnam>>Tradey>>Viet Nam trade promotion needs improvement
NEWS UPDATES Asean Affairs     March 22, 2017  

Viet Nam trade promotion needs improvement

Trade promotion has become more and more important because it impacts enterprises’ product consumption so trade promotion should be improved, an official said.

“Trade promotion should be done with long-term vision and focus to target customers,” Bui Huy Son, head of the Ministry of Industry and Trade’s Trade Promotion Department was quoted as saying in the Sài Gòn Giai Phong (Liberated Sai Gon) newspaper.

“The department will support any locality which can deliver their trade promotion programme for the next three to five years,” he added.

Sơn suggested localities should focus into their key products, such as the Mekong Delta with processed food and agricultural products; or furniture, footwear, garments and textiles in the southeastern region.

“We are building one website to link all trade promotion and market information sources for the whole country and we hope to provide more useful information for localities and enterprises,” he said.

In 2016, there were 600 trade promotion programmes organized in southern provinces, including 22 foreign trade and exhibition programmes with turnover of VND300 billion (US$13.33 million), accounting for around 60 per cent of the national turnover.

“However, trade promotion hasn’t got any innovation. The number of programmes has increased but support for enterprises after promotion is low,” said Bùi Thị Thanh An, head of the Trade Promotion Department’s Office in HCM City..

“Localities have paid more attention to trade promotion with more money spent for activities but it’s not enough for large, high-quality programmes,” she added.

She revealed that most of provincial enterprises have small and medium sizes and they have limitations in finances, management, market knowledge and trade promotion participation.

“Poor-management in trade promotion hasn’t created good image for Vietnamese products when they are sold abroad. Some low quality products also appeared in Vietnamese trade promotion programmes,” she said.

“Market information for enterprises is not updated and information demand and supply for trade promotion haven’t met with each other,” Nguyen Khanh Tung, director of Can Thơ Trade, Investment Promotion and Exhibition Centre, said.

Current information given by provincial trade promotion centres is inefficient but information that enterprises receive is limited.

“Small expenditure on market research and the limited capacity of provincial trade promotion centres are reasons for the problem,” Tung added.

No professional analysis nor links with trade partners were some of the reasons that local enterprises could not work with provincial trade promotion centres.

To improve the situation, trade promotion centres should carefully study markets.

“Trade promotion centres should contact and introduce several potential local partners for enterprises to contact in advance,” Nguyen Cong Toai, director of Can Thơ’s Industry and Trade Department, said.

“Trade promotion centres should work with enterprises to check the quality of products and the opportunities of enterprises before carrying out programmes,” he added.

Toai suggested that more responsibility should be given to commercial counselors.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                          March 22, 2017 Subsribe Now !
• International trade swells to $22B Subcribe: Asean Affairs Global Magazine
• Bank Indonesia appoints bourse-clearing house to handle government bond transactions
• Myanmar, Philippines sign MoU on food security and agricultural cooperation 
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Semen Indonesia postpones Rembang factory opening due to protests 
• Viet Nam trade promotion needs improvement
Asean Analysis                  February 28, 2017
• Asean Analysis  February 28, 2017
U.S.-ASEAN Relations: Charting Next Steps During the 40th Anniversary
Advertise Your Brand

Asean Stock Watch   March 21, 2017

• Asean Stock Watch-March 21, 2017
The Biweekly Update
• The Biweekly Update  February 28, 2017

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2020 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand