ASEAN KEY DESTINATIONS
City event highlights online tourism potential
The first ever Online Tourism Day will be held in HCM City on July 5.
The potential of e-commerce and the online travel market, policies to develop the online travel market, the influence of technology, social media and low-cost airlines on the tourism sector will be among the topics discussed at the event.
Experts will speak to local travel agents and hotels about how to adjust their business strategies and adopt technological solutions.
According to the World Tourism Organisation, Asia and the Pacific have seen unprecedented growth in tourism, far above the world average, fuelled by demographic, economic and technological changes in recent decades.
The technological revolution and the ensuing influence of the social media have been major contributory factors in the growth, it said.
The rise of the free and independent traveller who uses online travel agents instead of the traditional package tour operators has changed the market place, it said.
A study by Google forecasts the Southeast Asian online travel market to reach US$90 billion by 2025 from $22 billion in 2015.
Hotels and airlines will account for $77 billion, making up 85 per cent of the total online travel market.
Low cost carriers will drive most of the growth due to their prominence in Southeast Asia and greater online penetration.
The Online Tourism Day will be organised by the Việt Nam E-commerce Association, Việt Nam National Administration of Tourism, and Việt Nam E-commerce and Information Technology Agency.
In the first half of the year the number of foreign tourists visiting Viet Nam soared 30 per cent year-on-year to 6.2 million, according to the Việt Nam National Administration of Tourism. —VNS
Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below