Sign up | Log in



Home  >>   Daily News  >>   Vietnam News  >>Economy  >> Promotions help business growth
NEW UPDATES Asean Affairs  1 July 2014  

 Promotions help business growth

Vietnam:Local enterprises are increasingly launching sales promotion to limit inventory and stabilise production, according to independent market watchdogs.

Analysts said that tough economic times had forced producers to seek new ways to survive.

In addition to supplying the market with products that have diversified designs, reasonable pries and high quality, many producers have focused efforts to offer sales that meet consumer demand.

Trade centres, supermarkets and retail stores typify this trend. They have regularly launched sales promotions that last two to three months, offering discounts of up to 50 per cent or more, depending on the product.

The director of a retail company in HCM City, who declined to be named, said that enterprises often had high turnover during these promotions.

Nguyen Khanh, director of the Thien Hoa Group, agreed, saying his company had more sales and had achieved high turnover with such promotions.

He said that many promotions are launched during holiday periods.

Sales are offered for high-demand products such as household appliances, accessories and cosmetics, as well as for high-grade products with top brand names like Karen Millen, Coast, DKNY, Swaroski, ICB, Nine West and Steve Madden.

Shops at Sai Gon Tax Trade Centre have offered big discounts on name brands also.

Nguyen Thi Hong, vice chairwoman of the HCM City People's Committee, said the city government had also called on enterprises to participate in consumer support programmes through sales promotions to stimulate demand.

Analysts said consumers had welcomed the promotions, particularly during difficult economic times.

City resident Phan Thu Ha of Tan Binh District said her family "often hunts for sales programmes where we can buy good quality products at low prices" in order to reduce spending.

Vu Thi Kim Dung, marketing director of Parkson Mall in HCM City, said: "Enterprises should make thorough preparations before launching sales promotions if they want to win over consumers. In particular, they should pay more attention to quality as well as prices."

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                            July 1, 2014 Subsribe Now !
• Thai rice exports in 2014 projected at 9 million tonnes Subcribe: Asean Affairs Global Magazine
• Thailand seeks extradition of anti-coup activist Jakrapob Penkair
• Indomobil sets aside $60 million for new retail outlets
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Angkor Gold confirms $10m partnership deal
• Promotions help business growth
Asean Analysis                    June 27, 2014

• Asean Analysis June 27, 2014
A Bucket of Challenges Awaits Presidential Victor in Indonesia
Advertise Your Brand

Asean Stock Watch    June 30, 2014
• Asean Stock Watch-June30, 2014
The Biweekly Update
• The Biweekly Update  June 27, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2020 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand