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NEWS UPDATES 8 March 2010

Vietnam: Ogilvy & Mather wins Sony’s account

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Sony has handed Ogilvy & Mather the creative account for its full portfolio of electronic products in Vietnam following a pitch that reportedly involved Dentsu Alpha, Lowe and incumbent Leo Burnett, reported

The agency is charged with overseeing the creative business for brands including Sony’s Bravia TV, Cyber-shot camera and Play Station range.

Sony launched its Play Station PSP 3 in January.

According to the agency, Vietnam’s consumer electronics market is estimated to be worth $4.4 billion in 2010 and expected to increase to $6.8 billion by 2014. The sector includes computing devices, mobile handsets and video, audio and gaming products.


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