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ASEAN PROFILES ASEAN KEY DESTINATIONS 
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Thailand to attract more Bruneian tourists THE Tourism Authority of Thailand (TAT) is keen to hold more roadshows to promote Thailand as a tourist destination for Bruneians. In an interview with The Brunei Times, TAT Marketing Manager for Malaysia and Brunei Richard Lim Chew Lee said there has been an increase of about 49 per cent of Bruneian tourists entering Thailand for the first seven months of this year compared to the same period in 2014. “Since January of this year, we’ve had more than 7,000 Bruneian tourists coming in to Thailand mostly for leisure,” he said. Lim said the rise in the number of Bruneian travelers to Thailand is partly a result of TAT’s participation in travel fairs as well as the bi-annual ASEAN Consumer Fair. “The overall response from fairs that we participate in is quite encouraging and we aim to be more active in joining these fairs to create a greater awareness among Bruneians of what Thailand has to offer,” he said. He said that because Thailand has more than 70 provinces, each offering different experiences, the country can offer several travel packages to Bruneian tourists. Although Bruneians mainly go to Bangkok for shopping, there has been an increase in tourists going to Chiang Mai to enjoy the cooler weather and to de-stress. “The main interest for Bruneians is still shopping but we do have youngsters who like to go island hopping and more middle-aged people who travel just to relax,” he said. He added that because there has been an increase in halal eateries in Bangkok, they have received a good response from Muslim tourists. The lack of halal eateries in the past posed as a challenge in promoting Thailand especially to countries with a dominant Muslim population like Brunei. “A lot of Bruneians that I’ve spoken to get worried that they will have difficulty in finding a place to eat but that is no longer the case. It’s so much easier to find a halal restaurant in Thailand now,” he said.
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