Sign up | Log in



Home  >>   Daily News  >>   Thailand News  >> Tourism  >> Thailand's tourism revenue may sag 10%
NEW UPDATES Asean Affairs  5  February 2014  

Thailand's tourism revenue may sag 10% 

Bamrung Amnatcharoenrit, The Nation/ANN, Bangkok 

The prolonged political chaos is expected to slash tourism revenue this year by 10 per cent from the 2 trillion baht (US$60 billion) projected earlier.

Pornthip Hirunkate, vice president for marketing of the Tourism Council of Thailand, said yesterday that nobody could predict when the political movement would end. Sunday's election cannot save the country from the crisis. The longer the situation drags on, the more the tourism industry suffers. Foreigners are losing confidence in Thailand as a good place to come to.

"Personally, I think we will have to put up with this political scenario for a few more months. It's hard to make a revenue projection with political problems like this ... If we can maintain 2014 performance at the same level as last year, we will be very lucky," she said.

The country will need at least a year to rebuild its status as a favoured tourist destination, she said.

Foreign arrivals, especially from China, are dwindling. The situation is even worse than last year when Beijing in October started cracking down on zero-dollar tours, resulting in a big drop in Chinese travellers to Thailand.

Pornthip said she had just returned from the United States, which is one of the big markets for her inbound tour company, Destination Asia (Thailand) Co. She went there to hold face-to-face talks with her clients to boost their confidence. However, updating them on the situation in Thailand seemed not enough to make them comfortable at this time.

The US market has big potential because they stay at four- or five-star hotels for 10 days on average. So far there have been no cancellations by Americans. She also handles groups from Australia, Europe and South Africa. Australia has seen a slight drop due to fears of political violence.

Several other Thai travel agencies have also gone out the country to meet their clients to secure their market bases.

Small and medium-sized enterprises in the industry are hurting badly because of service cancellations. About 70 per cent of hotels and 80 per cent of travel agents are SMEs.

Chotechuang Sooranguara, assistant managing director of NS Travel and Tours Co, locally known as NoomSao Tours, said the political turmoil had crimped the company's business, especially last month with a decline in clients of 30 per cent.

Inbound tours have fallen off since last year, while outbound tours started to drop after New Year. Foreign tourists are not being transferred by travel agents in overseas networks to inbound operators here because travel insurance does not cover costs caused by political problems.

At home, Thais are getting worried about the economic slowdown. Some have also delayed travel plans, choosing instead to spend their time on political participation or stay home to keep abreast of the situation.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    February 5, 2014 Subsribe Now !
• Thailand's tourism revenue may sag 10%  Subcribe: Asean Affairs Global Magazine
• Proton unit Lotus turnaround on track, it seeks higher sales
• Animal feed business to grow 12% in 2014 
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Ho Chi Minh City resolves to maintain growth in 2014 
• Garment exports rose 20 per cent last year 
Asean Analysis                    4 February  2014 Advertise Your Brand
• Asean Analysis-February 4, 2014
Cambodian tourism is still surging
Asean Stock Watch     4 February 2014
• Asean Stock Watch-February 4, 2014
• Asean Analysis-February 3, 2014
Indonesia bids to woo carmakers away from Thailand

The Biweekly Update
• The Biweekly Update  January 24, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand