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||6 January 2010
Thailand’s new tourism chief anticipates 16m arrivals in 2010
The Tourism Authority of Thailand (TAT) expects the number of foreign tourists to reach 16 million as targeted if there are no serious political disturbances nor epidemics, national news agency TNA reported.
Speaking on the first day of assuming the TAT governorship, Governor Surapon Sawetseeranee said he would attempt to increase the number of foreign arrivals to the target set by Tourism and Sports Minister Chumpol Silpa-archa.
“Unless there is political chaos or epidemics, the number of foreign tourists will edge up to 15-15.5 million against the target number of 14 million,” he said.
For local tourism, the target number of local tourists is expected to reach 90 million with combined revenues of 430 billion baht (1$=33 baht) this year.
He said strategies to attract foreign tourists are to expand, maintain, and retrieve the 3 groups of markets including Asean, Oceania (Australia-New Zealand and the Pacific) and China, Japan, Korea, Taiwan and Canada where there are several million targeted foreign tourists.
The TAT chief added that the New Year celebrations this year were more joyful than those of last year, which could help boost tourism.
The New Year celebrations generated incomes of at least 3.2 billion baht. Of this, 1.1 billion baht came from foreign tourists and 2.1 billion baht from domestic tourists.
Thailand’s most favoured destinations are major provinces including Chiang Mai, Chiang Rai, Mae Hong Son, Phuket, Songkla, Samui and Pattaya.
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