ASEAN KEY DESTINATIONS
Retail war starts in Thailand
The hypermarket giants both adding the word 'extra' to their signs marks the second round in the battle between the UK-based Tesco Group and Casino, the French retailer that took over 42 Carrefour stores late last year.
Both hypermarket players plan to pioneer their Extra concept stores in Thailand. A representative of Tesco Lotus's Rama IV branch said it would be fully relaunched as Tesco Lotus Extra in the coming months.
It will be the first major facelift for the store in more than a decade of service. After the renovation, it will be positioned more as a premium outlet with extended space.
The company chose the Rama IV outlet because it was an original prototype store in Thailand. Tesco Lotus Rama IV competes head-on with Carrefour just across the road.
The area - packed with foreign expats, foreign tourists and luxurious condominium projects - has high purchasing power, and this branch is one of the company's best performers.
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