ASEAN KEY DESTINATIONS
Thailand’s CP eyes new markets
"We plan to access the market where we believe we can win," said Adirek Sripratak, president and chief executive officer of the company.
The company's investment budget this year will be Bt8 billion to Bt10 billion. Of that, 60 per cent will be spent overseas, with heavy investment in the four countries mentioned. The aim is to increase overseas sales from 26 per cent to 40 per cent by 2015.
Adirek said CPF's investment policy abroad focused on markets where consumers bought a variety of meats, with high growth, low numbers of competitors and a lack of farm technology. For instance, India has great business opportunities, with a population of 1 billion and growing purchasing power due to its expanding economy.
The company's business plan will focus on expanding feed mills, livestock and aquatic products, layer breeders, broiler breeders and hatcheries for both hens and shrimp.
About 150 Thai staff are stationed in India, and the number will be increased in the near future. The company also foresees business opportunities in 10 more cities there.
In Vietnam, the company is expanding with many businesses including pig, chicken, fish and shrimp farms, feed mills and shrimp hatcheries.
Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below