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NEWS UPDATES Asean Affairs        3  May 2011

Thailand’s CP eyes new markets

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Charoen Pokphand Foods (CPF) has identified India, Vietnam, Russia and the Philippines as its top priority markets for expansion in a five-year business plan as potential growth in population, variety of consumption, low numbers of competitors and lack of farm technology.

"We plan to access the market where we believe we can win," said Adirek Sripratak, president and chief executive officer of the company.

The company's investment budget this year will be Bt8 billion to Bt10 billion. Of that, 60 per cent will be spent overseas, with heavy investment in the four countries mentioned. The aim is to increase overseas sales from 26 per cent to 40 per cent by 2015.

Adirek said CPF's investment policy abroad focused on markets where consumers bought a variety of meats, with high growth, low numbers of competitors and a lack of farm technology. For instance, India has great business opportunities, with a population of 1 billion and growing purchasing power due to its expanding economy.

The company's business plan will focus on expanding feed mills, livestock and aquatic products, layer breeders, broiler breeders and hatcheries for both hens and shrimp.

About 150 Thai staff are stationed in India, and the number will be increased in the near future. The company also foresees business opportunities in 10 more cities there.

In Vietnam, the company is expanding with many businesses including pig, chicken, fish and shrimp farms, feed mills and shrimp hatcheries.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More


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