Thai bourse revamps electronic trading portal for professional and beginning investors
Bangkok, April 29, 2013 – Thai bourse has revamped its electronic trading portal www.settrade.com with more information and functions to help it more effectively cater to the demand of new online investors while still being a complete information center for finance and investment. The refurbished site is now much easier and faster to access, with timely updates through all social media.
Kesara Manchusree, SET Executive Vice President and Head of Markets Division, said: “Online stock trading has become more popular with investors, who prefer convenience and speed in searching for investment information. Hence, www.settrade.com has increasingly become a vital information channel for stock investors. From January – March 2013, an average of 1.25 million unique IP users logged into the site each month, increasing 18.57 percent from the previous year’s figure. The numbers of visitors are also likely to increase further.” To allow it to be a complete source and center for information that better serves investor demand, SET added the following key information and functions to the portal:
- Your Quotes Information on the user’s 3 most recent visited sites
- SAA Censensus Display of targeted price, based on analysts’ opinions
- Video Center VDO hub for investment
- Upcoming IPO Information on new stock listings
- Opportunity Day Performance reports of listed companies
- Social Media Connections with FaceBook, Twitter and YouTube
Social media are fast and convenient channels for information distribution. In Thailand, Facebook is the most popular pick, with more than 20 million users in the country. Thus, Settrade.com launched its own FaceBook page, “www.facebook.com/settradeclub, which, to date, has more than 110,000 members. This FB page is an effective information hub for investors through Settrade.com’s collaboration with securities companies, asset management companies, the Securities and Exchange Commission, SET and their affiliated companies’ websites.
“SET has always recognized the importance of timely economic and investment news updates, which will enable active and prospective investors to easily access the capital market. Therefore, SET constantly develops its websites to cater to the demand of all interested in finance and investment,” Kesara added.
In the first quarter of 2013, there were 54,453 new online trading accounts opened, resulting in a total of 501,323 active accounts at present. Online trading volume now accounts for 53.25 percent of total trading volume by retail investors.