Sign up | Log in



Home  >>   Daily News  >>   Thailand  News  >>   Automotive  >>   Tata plans marketing thrust
NEWS UPDATES Asean Affairs        31  March 2011

Tata plans marketing thrust

Related Stories

March 30,2011
Thai auto companies see production drop

March 24, 2011
Bigger role for Ford in Thailand

March 1, 2011
Thailand leads Southeast Asia in vehicles

February 23, 2011
Excise tax increase troubles Thai automakers

January 28, 2011
Honda doubling shifts in Thailand

January 21, 2011
GM likes Thailand

Tata plans a deeper penetration of the Thai commercial vehicle market with a new pickup model geared towards special needs, introduction of heavy-duty vehicles and local assembly of mini trucks.

In cooperation with Thanachart Bank, the India-based manufacturer will also offer leasing and credit line facilities for the convenience of customers and dealers alike.

Ajit Venkataraman, the chief executive of Tata Motors (Thailand), said his company's products have received steady recognition since entering the local market 2.5 years ago.

Some 10,000 Tata vehicles rolled off the assembly line in Thailand recently, and the company plans to strengthen its local operations even further.

Tata is targeting a 5 percent share of the Thai commercial vehicle market within five years. It now has a 2 percent share of the overall pickup market but commands 10 percent for single cabs to rank third in that segment.

The company will offer more new commercial vehicles aimed at increasing its share of the overall local pickup truck market, said Mr. Venkataraman.

Tata was first in Thailand to manufacture trucks that run completely on compressed natural gas (CNG).

These are more fuel-efficient and can travel farther than can vehicles with dual-fuel (CNG and diesel) engines.

"That is why Tata's pickups are so popular for transportation and carrying goods, but market research shows pickup use still varies depending on career or type of business. Tata therefore plans to produce a new pickup that satisfies the needs of special groups of customers," said Mr Venkataraman.

He declined to elaborate but said the new model will be introduced this year.

Tata will also import heavy-duty trucks for sale in Thailand this year, starting with tractor trucks brought in from South Korea under the Tata Daewoo brand.

Some have already entered Thailand for market study and testing. If these prove successful, Tata will import 10-wheel trucks and buses next.

Mr. Venkataraman said the Super Ace City Giant, Tata's new one-tonne cab-over-engine pickup truck launched late last year at the Motor Expo, has received about 70 bookings, some of which have already been delivered.

The Super Ace is now imported from India, but local assembly will begin this year at Thonburi Automotive Assembly Plant Co in Samut Prakan province.

"This is another development that exemplifies Tata's commitment to producing commercial vehicles specifically built for logistics applications," said Mr. Venkataraman.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below




1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Today's  Stories    31  March 2011 Subsribe Now !
• Indonesian banks face difficult year 
Subcribe: Asean Affairs Global Magazine
• New Indo palm oil factory starts Asean Affairs Premium
• Lynas discusses rare earth venture
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Japanese export firms taking a hit
• “Friendly” Philippine banks targeted

• Thailand scraps satellite plans

• Tata plans marketing thrust  

• Vietnamese FDI disbursements hit peak p

Asean Analysis    31   March 2011

Advertise Your Brand

• G-20 in Nanjing discusses yuan

Sponsor Our Events

Asean Stock Watch    31  March 2011


• Asean Equity Watch


Global News Impacting Asia    17 November 2010


• Bank of America sees Asian inflation


• Lloyd’s increases insurance push in Malaysia


• Wells Fargo analyst on euro


• Obama’s visit to Asia


ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent

• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore
• Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline
• Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More


Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand