Sign up | Log in



Home  >>   Daily News  >>   Thailand  News  >>   Automotive  >>   New line strains Thai Mitsubishi
NEWS UPDATES Asean Affairs        14  January 2011

New line strains Thai Mitsubishi

Related Stories

December 10, 2010
Toyota expanding Thai production

November 16, 2010
Mercedes-Benz builds first Thai engine plant

September 15, 2010
Labour shortage in Thai auto industry

March 23, 2010
Dealers worry Thai unrest may affect car exports to Indonesia

March 20, 2010
US lowers anti-dumping duty on Indonesia’s plastic bag imports

March 19, 2010
Indonesia upset by US putting it back on watch list

Limited production capacity is the main concern for Mitsubishi Motors Thailand if Nissan moves some of its Navara pickup truck production to the local Mitsubishi plant.

"News that Nissan would use Mitsubishi's production facilities here stunned us and so far we know nothing about the cooperation," said Nobuyuki Murahashi, the president of Mitsubishi Motors' Thai unit.

He was commenting on the agreement by the two Japanese automakers late last year to expand cooperation to new projects to improve competitiveness in the area of mini and commercial vehicles.

In Thailand, the two companies will explore the possibility of producing the Nissan Navara pickup at the Mitsubishi plant.

Mr. Murahashi said Mitsubishi has not yet received exact direction from its parent company, nor had he discussed the matter with his counterpart Toru Hasegawa at Nissan Motors Thailand. "First of all, we still don't know the number of Navara pickups Nissan needs to be built at the Mitsubishi plant," said Mr. Murahashi.

A study on the cooperation has not yet concluded.

Mitsubishi is currently building a new 16-billion-baht third plant at Laem Chabang in Chon Buri. Mr. Murahashi said the plant, capable of making 150,000 to 200,000 units per year, would produce only small compact cars for both domestic and export markets.

Mitsubishi's first plant at Laem Chabang builds Pajero Sport passenger pickup vehicles (PPV), Lancer and Lancer Ex sedans and Space Wagon multipurpose vehicles at a combined capacity of 50,000 units per year. The second one, also at Laem Chabang, produces Triton pickups at 150,000 units per year.

In 2010, Mitsubishi exported 180,767 Thai-built vehicles, of which 80% were Triton pickups and Triton-based Pajero Sport models. In the domestic market, Mitsubishi sold 39,549 units. The figures showed that the capacity of Mitsubishi's two plants was fully utilised.

Mr. Murahashi agreed that the possibility of developing the next generation of pickup trucks in Thailand would help reduce vehicle costs from spending in research and development. He predicted that local vehicle sales would grow to between 840,000 and 850,000 units this year, from an estimated 780,000 in 2010.

Positive factors include the increase in civil service salaries, investment expansion and new products including eco-cars and pickups. Mitsubishi aims to gain a 6 percent market share or 50,000 units sold this year.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below




1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Today's  Stories    14  January 2011 Subsribe Now !
• Ground broken for new Cambodian dam
Subcribe: Asean Affairs Global Magazine
• Indo rupiah heads down Asean Affairs Premium
• Coal prices, government policy, hit state utility
• Airlines may increase fuel surcharge
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Thai banks lift rates
• New line strains Thai Mitsubishi
• Hanoi banks target capital increase
• HCM City promises to help businesses
Asean Analysis    14 January 2011 Advertise Your Brand
• World Bank’s 2011 economic outlook Sponsor Our Events
Asean Stock Watch    14 January 2011
• ASEAN Market Outlook
Global News Impacting Asia    17 November 2010
• Bank of America sees Asian inflation
• Lloyd’s increases insurance push in Malaysia
• Wells Fargo analyst on euro
• Obama’s visit to Asia

ASEAN NEWS UPDATES      Updated: 04 January 2011

• Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent

• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore
• Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline
• Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand