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NEWS UPDATES Asean Affairs           15   July  2011

Thai dairy farmers urged to go "natural"

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Dairy farmers are being encouraged to join a state programme that promotes making and selling dairy products from 100 percent fresh milk.

The Foreign Trade Department aims to strengthen the local dairy industry so that it can compete with more imported products when market liberalisation under the free trade agreements eliminates import tariffs on powdered milk in 2015.

Supported by the FTA fund, the department employed Chula Unisearch to conduct marketing research. It found that to build sustainable growth for the local milk industry, dairy products must be produced from all-natural raw materials with signs indicating 100 percent fresh milk to guarantee the quality.

Nopporat Runguthaisiri, leader of the research team, said at a recent seminar that farmers had to comply with necessary production standards to improve product quality and enable origin traceability for raw milk, including the cattle, location or farm owners.

A logo to guarantee product quality could be an effective marketing tool to promote products. To achieve this, the research team created two trademarks. One is a golden ribbon logo to ensure drinking milk is made from 100% natural raw milk without any powder.

The Smile Milk logo is awarded to any dairy products such as ice cream or yoghurt that is produced with all-natural ingredients. Both trademarks have been registered with the Intellectual Property Department.

The researcher expects the programme could secure a stronger future for Thailand's 60-billion-baht dairy industry, which involves 23,000 farm households that produced a total of 862,495 tonnes of raw milk in 2010.

That volume lags demand of 937,672 tonnes of milk, resulting in imports of powdered milk, whey and processed products such as cheese and butter.

The research also suggests dairy producers could make cheese and butter locally.

The lack of tariffs will encourage milk companies to use more whey and powdered milk for lower costs, it added.

Thailand signed free trade agreements with Australia and New Zealand in 2005 and agreed to eliminate all import tariffs on powdered milk within 10 years.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More


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