ASEAN KEY DESTINATIONS
March 23, 2008
More than 500 Hindi film stars, directors and leading industry players from the world's top film producer will converge here for the three-day extragavanza, reported Malaysian news agency Bernama.
Shefali Munshi, associate vice-president of Wizcraft International Entertainment, which is the rights holder and promoter of the event, said details of the films in the running for the top awards and the stars attending would be announced at press conferences in Mumbai on April 15 and in Bangkok on April 30.
"This will be the first time that Bangkok is hosting the event. We can revisit the country but not the host city," said Shefali, who is in Bangkok to finalise venues and other preparations for the event.
The inaugural event in 2000 was hosted by London, followed by Sun City (South Africa), Genting Highlands (Malaysia), Johannesburg (South Africa), Singapore, Amsterdam, Dubai and Yorkshire (England).
According to IIFA, the event has brought immense benefits to the host country in terms of tourism and the film industry.
It said the number of Indian visitors to Malaysia rose by 35 percent and Indian occupancy at Genting Highlands went up by 190 percent in the year after the staging of the event, which showcases the cream of Indian cinema and provides a platform for the country's film fraternity to globalise their products.
Thailand, which is one of the favourite shooting locations for Indian films, attracted 510,000 Indian tourists last year and is aiming for more than 600,000 this year.
Besides the awards ceremony, the IIFA also incorporates a global business forum and workshop.