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August 26, 2007
TAT plans roadshows to boost earnings

As part of a campaign to generate more earnings from tourism, the Tourism Authority of Thailand (TAT) has just conducted a roadshow in Indonesia and plans to hold another one in India next month, a senior TAT official said Sunday.

TAT deputy governor Juthaporn Rerngronasa said the tourism organisation in collaboration with 29 private hotels, tour firms, restaurants and shopping malls traveled to Surabaya, Indonesia's second largest city, and Jakarta, the capital, between August 22-24 and talked to their Indonesian counterparts during the Amazing Thailand Roadshow.

She said 80 business operators from Surabaya and over 250 operators from Jakarta participated in the event.

During the first half of 2007, a total of 99,155 Indonesians visited Thailand, up 3.01 per cent from the corresponding period of 2006. It is expected the just ended roadshow will help boost the number of Indonesian tourists visiting Thailand during the second half of 2007 to meet the TAT target of 4 per cent or 227,000 visitors compared to the 218,167 Indonesians who actually visited this country last year. TNA reports

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