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LONG LIVE THE KING

View Samples AseanAffairs Magazine
  November - December 2009

CONTENTS • ASEAN TALK
• ASEAN MARKETING ASEAN TECH
• ASEAN TRAVELLER • OPINION
ASEAN MONEY ASEAN AUTO
• ASEAN PROPERTY • SPOTLIGHT ON GERMANY

Tribute to His Majesty King Bhumibol Adulyadej of Thailand,
the world’s longest reigning monarch. Blessed are all Thais to have a King of sincerity, compassion and plain common sense. For all those who respect His Majesty for his integrity, it was an immense relief and joy to learn that the great monarch is convalescing from his recent illness. In this humble tribute, commemorating His Majesty’s 82nd Birthday, AseanAffairs presents a snapshot of His Majesty’s life and works.

COVER STORY  Read More...

Testimonials – What our Readers are saying about us
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Thai-German Relations:
More Than Just Cooperation

Korbsak Sabhavasu,
Deputy Prime Minister of Thailand


Q: Please share your experience in promoting Thai-German relations.

A: To most Thais, products from Germany are impressive of very good quality, top of the line but expensive. I guess the German industry is aware of this - the kind of price competitiveness that it needs. With their ability to proceed they are able to venture into a project with the government. Thais should study and emulate German technology. Germany definitely has an edge over most other countries in the EU with respect to their technology. This is why they have been able to enter and compete with the Japanese in green technology. Thai-German relationship is more than just cooperation in clean and green technology. Our long friendship should enable us to explore how we can work together in setting up production bases.

Q:  Germany has been one of the top investors and trading partners of Thailand. How could Thailand attract German businesses setting up their base in the Kingdom to expand into Southeast Asia?

A: Thailand has its competitors such as Malaysia, Singapore and Vietnam in drawing investors or getting into the market in Germany. Those with better offers to attract investment and better prices for their products are likely to be the winners. Maintaining a good PR is not enough. The company or the country’s goodwill and culture also are necessary to help promote investment. If the rules are not fair then there will be disagreement in terms of the contract, payment of taxes, etc. So what we are trying to do is to take a step at a time, proceed steadily.    

Q:  Current investment climate in Thailand, particularly the apparent political uncertainty, could be a setback for the country in drawing foreign investment, including from German businesses. How is the government addressing the situation?  ....


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