VIENNA THE GLOBAL CONFERENCE HUB
Interview with Norbert Kettner, CEO, Vienna Tourist Board
Q: What is Tourist Concept Vienna
2010? How could you achieve the
board’s goal to break the city’s tourism
turnover of 487 million euro in 2008?
A: Concept 2010 is already outdated. We launched Concept 2015 last October. Both concepts contain proposals and measures for destination development in areas like accessibility, business settlement, congress tourism, infrastructure, attractions, services, etc.
Concept 2010 (drawn up in 2002) aimed at boosting Vienna’s annual overnights (then 7.7. million) to 10 million by 2010. This was reached after six years of records in succession, 10.2 million in 2008 but in 2009 the global economic crisis set us back to 9.8 million.
Concept 2015 aims at topping the record
figures of 2008 by 1 million overnights
and 100 million euro accommodation
revenue, in 2015.
Q: How does Vienna Tourist Board work with Austrian National Tourism Office?
A: Cooperations, espeially with ANTO’s foreign offices (VTB has none, only strong links with the Vienna Representative Offices in Brussels, Hong Kong and Tokyo) Cooperation with ANTO’s foreign offices can be a partnership (joint budgets) or a commission (VTB commissioning an ANTO office and paying for its services).
Q: The opening of Eastern Europe was expected to make Vienna an important center for East-West travel. How did it turn out?
A: Vienna enjoyed an excellent increase of overnight-stays of CEE countries, especially from Russia and Romania. Before the opening of Eastern Europe, both countries had no significant impact on Vienna tourism, meanwhile they belong to our top 10 markets.