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REDEFINING US-ASEAN TIES
AMIDST THE RISE OF CHINA
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AseanAffairs Magazine
March - April 2010
CONTENT
 • ASEAN EDUCATION
• ASEAN MONEY
   • ASEAN TRAVELLER
INSIDE OUT
 • OPINION
• SPOTLIGHT  AUSTRIA
• SPIRITUALLY SPEAKING

The United States is facing daunting prospects in the Asia-Pacific region, a huge market for US goods, while China’s influence is growing as it makes rapid trade inroads in the region. The implications for the US and its need to redefine its ties with Asean are explored in our exclusive interviews with Ernest Z. Bower, Senior Adviser & Director - Southeast Asia Program, Center for Strategic and International Studies, Founding Partner, Brooks Bower Asia LLC and former President of the US-Asean Business Council, and Demetrios Marantis, Deputy United States Trade Representative for Asia.

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VIENNA THE GLOBAL CONFERENCE HUB

Interview with Norbert Kettner, CEO, Vienna Tourist Board

Q: What is Tourist Concept Vienna 2010? How could you achieve the board’s goal to break the city’s tourism turnover of 487 million euro in 2008?

A: Concept 2010 is already outdated. We launched Concept 2015 last October. Both concepts contain proposals and measures for destination development in areas like accessibility, business settlement, congress tourism, infrastructure, attractions, services, etc.

Concept 2010 (drawn up in 2002) aimed at boosting Vienna’s annual overnights (then 7.7. million) to 10 million by 2010. This was reached after six years of records in succession, 10.2 million in 2008 but in 2009 the global economic crisis set us back to 9.8 million.

Concept 2015 aims at topping the record figures of 2008 by 1 million overnights and 100 million euro accommodation revenue, in 2015.

Q: How does Vienna Tourist Board work with Austrian National Tourism Office?  

A: Cooperations, espeially with ANTO’s foreign offices (VTB has none, only strong links with the Vienna Representative Offices in Brussels, Hong Kong and Tokyo) Cooperation with ANTO’s foreign offices can be a partnership (joint budgets) or a commission (VTB commissioning an ANTO office and paying for its services).

Q: The opening of Eastern Europe was expected to make Vienna an important center for East-West travel. How did it turn out? 

A: Vienna enjoyed an excellent increase of overnight-stays of CEE countries, especially from Russia and Romania. Before the opening of Eastern Europe, both countries had no significant impact on Vienna tourism, meanwhile they belong to our top 10 markets.

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