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REDEFINING US-ASEAN TIES
AMIDST THE RISE OF CHINA
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AseanAffairs Magazine
March - April 2010
CONTENT
 • ASEAN EDUCATION
• ASEAN MONEY
   • ASEAN TRAVELLER
INSIDE OUT
 • OPINION
• SPOTLIGHT  AUSTRIA
• SPIRITUALLY SPEAKING

The United States is facing daunting prospects in the Asia-Pacific region, a huge market for US goods, while China’s influence is growing as it makes rapid trade inroads in the region. The implications for the US and its need to redefine its ties with Asean are explored in our exclusive interviews with Ernest Z. Bower, Senior Adviser & Director - Southeast Asia Program, Center for Strategic and International Studies, Founding Partner, Brooks Bower Asia LLC and former President of the US-Asean Business Council, and Demetrios Marantis, Deputy United States Trade Representative for Asia.

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ALL KINDS OF FLAVOURS AND  HUES

Interview with Hans Schenner,
President, Federal Tourism and Leisure Industries Division,
Austrian Economic Chamber

Q: How important is the tourism industry for Austria’s economy in comparison to exports?

A: The revenues from travellers are representing 39 percent of all exports of services and 10 percent of exports overall (combining export of goods and services). Considering the small size of the country and the fact that we have only about 8,4 Million inhabitants, the tourism revenue per capita is the second largest worldwide, only surpassed by Cyprus. If revenues are set in relation to gross income at 5.7 percent Austria is in the 4th position worldwide.  

Q: Austria has quite a number of organisations working in the tourism industry. Are they competing with one another or how do they cooperate to achieve national tourism goals?

A: Firstly, the tourism-business as well as the country comes in many flavours and hues. We are among the leaders concerning nature, the Arts, music and food to name a few. In almost every segment you will find specialised organisations trying to improve their product and market it. Secondly, although Austria is a small country, Austrians are devoted to their regions and their culture. Thirdly, Austrian tourism caters to a highly diverse clientele. This combination leads to substantial numbers of organisations which are not necessarily competing with each other.  

Q: How does the Tourism and Leisure Industries Division work with the other tourism organisations – both government and private?

A: The main task of the Federal Tourism and Leisure Industries Division is to combine the different interests into a common force wherever possible. The demands of every small group alone do not carry enough  weight for political decisions, but when combined by us they do reach a force which cannot be ignored by politics. Our main input comes from our own organisation, which due to its regional structure is in close touch with the enterprises. We are open to cooperation with other busi nesses or organisations if beneficial to our enterprises. As an intermediary between enterprises and politics we are highly accepted on both sides and invited to provide input for the national tourism strategy of the Tourism and Economics Minister for example. 

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