T he present Count Markus Matuschka de Greiffenclau inherited a dedication to viticulture (grapegrowing) from his 13th century forebearers but refusing to be stuck in history, is pioneering treeless paper production in Thailand. Thai Gorilla Pulp Ltd. (TGP) is a 100-percent subsidiary of the Pulp GreenTec Holding AG in Liechtenstein.
TGP is the first company worldwide that produces treeless paper pulp to the same standard as paper pulp made of wood.For this treeless paper pulp TGP uses the waste fibers –green garbage-of existing palm-oil plantations, a commodity which comes with harvesting palm oil trees. This natural and renewable source could cover 15 percent of the worldwide demand for paper.
|Count Markus Matuschka de Greiffenclau.
The demand for paper is growing particularly in Asia. Global paper consumption has increased by a factor of 20 this century and has more than tripled over the past 30 years. Global paper consumption is projected to grow roughly 77 percent by 2020. (OECD Environmental Outlook, p. 218, 2001).
For example, India’s per capita consumption of paper is around four kilograms, which is one of the lowest in the world. With the expected increase in literacy rate and growth of the economy, an increase in the per capita consumption of paper is expected.
In 2009 TGP introduced technology to increase its volume of production by 250 percent to 40 tons of treeless paper pulp per day. At the same time the new plant in Rayong, Thailand, reduces the electric power consumption of the factory by 30 percent and avoids thousands of tons of carbon dioxide emissions per day because less and less green waste is burned unused. “We again have invested US$600,000 to make our factory even more efficient and ecological”, explains Markus.
At the announcement of the new technology in 2009, he said, “Because our paper pulp waives the commodity wood completely, we now save 7.5 million square meters of rain forest per year only with our single pilot factory in Rayong.” He hopes to license other plants throughout the world to utilize his proven technology.
Markus is an entrepreneurial investor specializing in growth stage investment. His portfolio includes companies serving the pharmaceutical, medical device, software / high technology, and agriculture industries.
Markus has also founded companies such as the Swiss pharmaceutical company TIMA, and in 1998, he purchased the Domaine Prive winery. The winery was modernised and transformed it into one of the leading new wine estates in Europe. ....................