Sign up | Log in



Related Stories

February 5, 2009
Singapore hotel offers ‘pay-what-you- want’ rate

February 4, 2009
Singapore Tourism:
Arrivals decline but revenue up in 2008

January 29, 2009
Singapore: Changi airport reports 2.7% passenger growth in 2008

January 11, 2009
Singapore Tourism:
Arrivals down 2% to 10m in 2008

December 29, 2008
Singapore Flyer sets no date to resume operations

December 27, 2008
Arrivals to Singapore fall 9.7% in November 

December 26, 2008
Singapore: Probe keeps Ferris wheel shut 

November 1, 2008
Singapore government lends hand to casino developers

September 24, 2008
Singapore Tourism:
Global downturn blamed for decline in arrivals

June 13, 2008
More foreigners seeking medical treatment 

April 1, 2008
Singaporean firm to pour $102m into resort

March 26, 2008
Indonesians led record arrivals in February



February 10, 2009

Singapore to spend S$90m to revive tourism

The Singapore Tourism Board will roll out a S$90m initiative to stimulate demand in the tourism sector, reported the city state’s news agency Channel News Asia.

Speaking in the Committee of Supply debate, Senior Minister of State for Trade and Industry, S Iswaran, told Parliament that the new initiative is called Building On Opportunities to Strengthen Tourism, or BOOST.

Iswaran said the key initiative under BOOST is a marketing campaign with the theme "2009 Reasons To Enjoy Singapore".

He said: "Travel patterns are expected to change in the current climate with a switch from long-haul to shorter-haul holidays. The campaign will target this potential higher intra-regional traffic from our key regional markets.

"STB will also reach out to our resident population as a complementary strategy to generate additional demand for our tourism sector."

In addition, STB will continue to work on attracting more events to Singapore over the next two years.

It will target MICE events that are aligned to Singapore's economic priorities such as digital media and environmental technology as well as other specific segments that are resilient in the global downturn.

As part of BOOST, STB will also provide more support for businesses to train and upgrade the skills of their employees under the Training Industry Professionals in Tourism scheme.

Singapore expects visitor arrivals to drop as much as 11 percent this year as the global recession curtails consumer spending and holiday plans.

Iswaran said 2009 will be a difficult year for the global tourism industry and that tourist arrivals may fall to between 9 and 9-and-a-half million this year. Tourist arrivals fell 1.6 percent to 10.1 million last year.

Total tourism receipts generated are also expected to fall to a range of S$12b to S$12.5b this year, down from S$14.8b in 2008.

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand