Sign up | Log in



Home  >>   Daily News  >>   Singapore  >>Tourism  >> S$20 million tie-up to boost Singapore’s tourism numbers
NEW UPDATES Asean Affairs  2 July 2015  

S$20 million tie-up to boost Singapore’s tourism numbers

SINGAPORE Airlines, Changi Airport and the Singapore Tourism Board (STB) will spend S$20 million over the next two years to jointly market Singapore as a tourism destination.

This is the largest collaboration among the three partners to date, they said in a joint statement on Tuesday.

The campaign will boost efforts to not just attract leisure travellers but also the business and meetings, incentives, conventions and exhibitions (Mice) segments from more than 15 markets worldwide.

“This partnership demonstrates our commitment to further developing our home base as a travel hub and promoting Singapore as a destination of choice,” said Singapore Airlines' chief executive, Goh Choon Phong.
The tie-up will include a new product, the Singapore Stopover Premium package, targeted at premium leisure and business travellers. It includes stays in selected five-star hotels, priority hotel check-in services and private transfers, discount vouchers and access to attractions across the island. An existing tour that takes transit passengers on a free guided tour of Singapore has been enhanced, as part of the partnership.

The itinerary is longer, from two hours previously to two and a half hours, and covers more attractions such as Gardens by the Bay and Kampong Glam. Seasonal editions of the tour during festive periods, such as tours of Orchard Road during Christmas, have also been added. “The new product offerings demonstrate Singapore Airlines, Changi Airport Group and STB's commitment to provide today's discerning travellers with a more seamless and in-depth experience,” said Mr Lionel Yeo, chief executive of the STB.

He added: “To constantly refresh and add value to the visitor experience, it is essential for the industry to rally together; STB looks forward to more partnerships with the industry.”

The new fund is an expansion of a $35million partnership between Changi Airport Group and STB announced in April, which aims to achieve average annual growth of 3 to 4 per cent in visitor arrivals over the next decade.

In 2014, Singapore attracted 15.1 million international visitors, a 3.1 per cent dip from 2013's record 15.6 million. It was the first time since 2009 that the numbers fell.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                           July 2 , 2015 Subsribe Now !
• VN posts $3.7b trade deficit Subcribe: Asean Affairs Global Magazine
• RI’s economy grows higher than other countries despite crisis: Minister
• S$20 million tie-up to boost Singapore’s tourism numbers
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Purchasing power rises due to macro recovery, low CPI
• Myanmar KFC fans queue for hours for first taste of US fast food
Asean Analysis                   June 26, 2015
• Asean Analysis June 26, 2015
U.S. Companies Engage Myanmar on Reforms, Capacity and Infrastructure
Advertise Your Brand

Asean Stock Watch  July 1,   2015
• Asean Stock Watch-July  1, 2015
The Biweekly Update
• The Biweekly Update June 26, 2015

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand