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NEWS UPDATES Asean Affairs          11 July 2011

Singapore uses Internet the most

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Singapore has the highest level of Internet penetration and uses the Internet more frequently than consumers across the Southeast Asian region, according to a Nielsen survey released on Monday.

The survey reported that 67 percent of all Singaporeans aged 15 and above use the Internet, significantly higher than the South-east Asian regional average of 38 percent. Singapore also has the highest regional rate of Internet penetration among the country's youth, with 97 per- cent of 15 to 19 year olds online, a rate that tapers off to 33 percent for Singaporeans above 50 years old.

Singapore also had the highest frequency of Internet access in the South-east Asian region, with 80 percent of Singaporeans accessing the Internet on a daily basis.

About 23 percent of Singaporeans own a tablet computer and 70 percent use a smartphone, which Nielsen said indicated a motivation among Singaporean consumers to have Internet access at any time or place.

The study also examined how social media influenced consumers' purchasing decisions. Of the 85 percent of Singaporeans who frequented social media websites, 69 percent used it to connect and engage with brands and companies.

Consumers were also found to have a high trust of online consumer opinions - online product reviews and discussion forums were rated as one of the most trusted sources of product recommendations, second only to those from family and friends.


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