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18 May 2010

Singapore prepares to launch Asean's first carbon label

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The Singapore Environment Council (SEC) and the Singapore Institute of Manufacturing Technology (SIMTech) have inked an agreement to launch Southeast Asia's first carbon label, the city-state news broadcaster Channel News Asia reported.

The label quantifies and declares the carbon footprint of products and services.

SEC's executive director, Howard Shaw, said the label will encourage businesses to take steps to reduce the carbon content of their products and services.

He added that it will create real opportunities for businesses to innovate, grow revenues and reduce costs, as well as to celebrate and market their achievements.

For the first time, Mr Shaw says consumers will also have the information they need to make a positive difference through the choices of the products and services they buy.

The label will be formally launched in the fourth quarter of 2010.


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