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Penfolds – ‘World’s Most Admired Wine Brand’
Bangkok - (Tuesday 8 March, 2016). Penfolds has been recognised as the ‘World’s Most Admired Wine Brand’ by Drinks International in their annual poll, following a successful year of honours. Almost 200 international industry experts including buyers, sommeliers, wine writers, Masters of Wine, industry experts and wine critics took part in the poll which pits wine brands from all global regions, styles and qualities against each other.
Penfolds Chief Winemaker Peter Gago exclaimed, “All at Penfolds are so chuffed with this global recognition – from those working in our vineyards and wineries, on our bottling lines, back-of-house in logistics, procurement and marketing, to our talented sales teams around the world who are at the coal-face selling our whites, reds and fortifieds. After 172 years in the wine business we’re still hungry, still excited and still eager to make better wine and champion new followers.”
Drinks International’s acknowledgement builds on Penfolds evolving global recognition, including the 'Winery of the Year' award presented to Penfolds for the 25th year in a row by Wine & Spirits magazine in late 2015 – a world first. Last year Penfolds also received the outstanding honour for 1971 Grange, which was named the world’s best wine from the 1970’s by FINE magazine. Recognition continued in 2015 with Penfolds award for the International White Winemaker of the Year, by the International Wine Challenge.
The panel of participants for Drinks International were asked to cast their votes on the most admired wine brands based on the following criteria:
· The wine is consistent or improving quality
· It reflects its region or country of origin
· It responds to the needs and tastes of its target audience
· It is well marketed and packaged
· It has a strong appeal to a wide demographic
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