ASEAN KEY DESTINATIONS
Wolf Blass, One of the World’s Most Awarded Wine Brands,
Brings Knowledge and Passion for Australian Wine to Thailand
10 September 2015 - Leading Australian winery Wolf Blass organised the Wolf Blass Academy 2015 in Thailand at Dusit Thani Bangkok. The Wolf Blass Academy is a trade event organised with the purpose of delivering high quality wine education and raising awareness for different types of award-winning Wolf Blass wines available in Thailand.
All Academy participants are invited on a journey through the origin and the stories behind the wines, with the aim of delivering a truly “Wolf Blass” experience through an engaging and interactive session. In addition, attendees also get to experience what is like to be a winemaker with a very unique wine blending session where they will attempt to recreate Wolf Blass’ famous ‘Black Label’ wine.
Stuart Rusted, Wolf Blass winemaker said, “The Wolf Blass Academy first began about a decade before. As we travelled around the world trying to promote our wines, we recognised that we had a responsibility to educate the world about Australia and the wines made there. It is a program that gives participants a fantastic overview on our industry; how wine is made, how to taste wine, the relationship between food and wine and how to serve wine. We also have a lot of fun along the way.”
“The Wolf Blass Academy has an ethos which serves to educate and build awareness of the globally revered Wolf Blass brand and its exceptional range of wines, the focus of which now turns to Thailand as a developing market with strong growth potential.”
At the end of the session, Academy attendees were presented with the Wolf Blass certification of participation at a prize presentation ceremony where the the winner of the blending exercise was announced.
The event was then wrapped up with a trade dinner event, where Wolf Blass wines were served with dinner, allowing attendees to further appreciate what they have learnt earlier in the day – a fitting end to a day of fine wine education.
In Thailand, Wolf Blass wines are distributed by Independent Wine & Spirit Co., Ltd. (IWS) which has a head office in Bangkok and three branches in Phuket, Koh Samui and Krabi. For sales enquiries please contact firstname.lastname@example.org or telephone at 02 6347037-39.
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