ASEAN KEY DESTINATIONS
VITM in HA NOI 2014 with new dates announced
Reinhard Hohler, Chiang Mai (02.03.2014)
SIMPLY CREATING MORE VALUE FOR STAKEHOLDERS because of four reasons:
+ Outbound travel: Viet Nam is among fastest growing outbound markets. It is estimated that in 2013 there would be 4 million Vietnamese travelling abroad and spending about 4.5 billion US dollars. Yet, outbound travel is still a new sector, Viet Nam’s travel agencies and travelers still have a lack of information about destinations and attractive tourism products (leisure, shopping, medical, wellness tours). Being the largest outbound travel fair in Viet Nam, VITM in Ha Noi 2014 offers business a great number of opportunities in this market through face-to-face contact with thousands of local trade professionals and potential travelers.
+ Inbound travel: With numerous World Heritage Sites, hundreds of fascinating destinations combined with a people that are rich in traditional culture and diversity of cuisine, Vietnam is one of the world’s top tourism destinations. VITM in Ha Noi 2014 will provide opportunities for buyers to have FAM trips to discover Viet Nam, build connections with local inbound operators, and thus bring more visitors to Viet Nam.
2/Launch Tourism demand stimulation program 2014:
The efficient collaboration between airlines and the rest of the tourism sectors is helping to create interesting, reasonably priced, and competitive tour packages that will boost domestic travel and foster the socio-economic development of the remote and rural areas of Viet Nam through the sensitive development of their rich natural and cultural products.
3/Education and hospitality training:
Growth international arrivals to Viet Nam has remained steady over the past decade reaching 6.8 millions in 2012 (and with 7.5 million expected in 2013). Meanwhile there is a huge shortage of skilled employees within the tourism industry with only 40% of workforce formally trained. VITM in Ha Noi 2014 will bring no better chances for education/training providers to grasp new business.
With awareness of the need for environmentally and socially responsible tourism growing in Viet Nam the VITM in Ha Noi 2014 is encouraging and supporting organizations/companies to develop exhibition booths and disseminate information material that sensitively care for and promote the local environment and people. Moreover, with consumers increasingly demanding tourism companies to be more environmentally and socially responsible companies that implement sustainable approaches will better meet consumer demand and stand out from the competition.
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