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Sofitel So Bangkok offers guests a stylish way to explore the city, with a custom-designed, 4-door MINI Cooper Countryman amongst its fleet of luxurious limousines.

In addition to airport transfers, guests can book the So MINI for a chauffeured sightseeing trip, travel to and from business meetings, or visit a string of shopping and leisure destinations around the capital.

“As the city's first truly urban lifestyle hotel, we wanted to showcase the Sofitel So signature 'playful luxury' concept in our limo fleet as well. The So MINI Cooper Countryman is unconventional yet practical, with sufficient space to comfortably fit two guests and their luggage. Along with the convenience of being chauffeured by an experienced auto-pilot who is well-versed in navigating the roads of Bangkok, we offer our guests a stylish, pleasurable way to travel from point A to point B. Time is a luxury that we can help optimise by allowing our guests to make the best use of theirs while on the road,” says General Manager Gilles Cretallaz.

The hood of the So MINI is emblazoned with graphic representations of the five elements – water, earth, wood, metal, and fire – from which the hotel drew its design inspirations. The iconic Tree of Life emblem, designed exclusively for Sofitel So Bangkok by Monsieur Christian Lacroix and representing the ancient symbol of immortality, embellishes the side of the crystal silver-coloured cars.

On the journey, guests can enjoy best Chocolates from Chocolab, light snacks, and refreshing cold towels. They can also sink into the plush bucket seats and enjoy the complimentary use of a 3G-enabled iPad, pre-loaded with the Sofitel So Bangkok app [so they can get a head start in exploring the city and hotel facilities]. Providing the perfect audio ambiance for the urban travel experience, carefully curated music playlists are also available for guest enjoyment using the So MINI.

The passenger capacity for a chauffeur-driven So MINI Cooper Countryman is two guests plus one medium-size suitcase, and there is a three hour minimum for the booking.

Sofitel So Bangkok hotel's fleet of stylish limousines also include BMW 5- and 7-Series, Benz Vito Van, and Toyota Commuter Van. Together they offer an ideal choice, whether for the business traveller going to a meeting, or for a party of passengers getting around town, or to and from the airport.

Like Sofitel So Bangkok itself, the city’s first truly urban designed hotel, the limo fleet is a seamless experience of luxury.

For more information and reservation, please call +66 (0) 26240000 or e-mail H6835-RE@SOFITEL.COM.

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Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan.

Sofitel So hotels are new « boutique hotels » characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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