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Study shows Malaysians heavily reliant on use of mobile devices while on holiday to access social media and stay connected

Hoteliers globally not delivering on travellers’ mobile expectations

Kuala Lumpur, 23 October 2013 – Despite the popular belief that holidays are supposed to be a time to unplug, 9 out of 10 Malaysian travellers (95%) admit to being attached to mobile technology while they are away, ranking above the global average (87%). This is what emerged from the TripAdvisor? TripBarometer Mobile and Social survey1. The desire to stay connected with family and friends at home and fear of missing out are the principal reasons driving this growing attachment to mobile connection and social media usage while on holiday. However, hospitality businesses globally are not delivering on the needs of today’s connected traveller.

Keeping Connected with Mobile

According to the TripBarometer Mobile and Social survey, travellers from Indonesia are most inclined to use mobile devices when they are on the road (98%), while Malaysian travellers rank fourth with a close 95%. Globally, out of all generations, 18 to 24 year olds are the most avid users of mobile while travelling (94%) and women (88%) are slightly more attached to their mobile devices while on holiday than men (85%).

Mobile is making it possible for travellers to stay connected at all times during their trip, whether it be via smartphone or tablet. While calling (73%) and texting (62%) remain the key reasons for travellers to use their smartphones while travelling, a significant portion of travellers are using mobile technology to access social media and to look for recommendations on the go with Malaysians far more likely to do so using their smartphones than the average global traveller.


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This year in Thailand-what next?

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By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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