ASEAN KEY DESTINATIONS
SONY BATTLES SMARTPHONE MARKET
INTRODUCING THE XPERIA™ Z1, FLAGSHIP SMARTPHONE OF THE YEAR
TO MARKET IN THE LAST QUARTER
Sony Thai Company Limited moves forward to thrill smart phone market, introducing Xperia™ Z1, a flagship mobile phone in the last quarter, standing out with 20.7 megapixel rear camera featuring Sony G Lens and 1:2.3 inch aperture, equalizing Sony compact camera, referring to information from GFK indicating higher than expected growth rate of Smartphone market due to wider coverage of 3G service, launching 2 advanced gadgets; Sony Smart Watch 2 and Smart Bluetooth™ Handset (SBH52), perfectly using with smart phones.
Mr. Krit Prapatsakdi, Senior Manager Sales and Marketing Mobilebusiness Division of Sony Thai Company Limited, disclosed “Smartphone market records an impressive growth for first half of the year. According to GFK information, in 2013 Thai Smartphone market will expand by 37% with 7.8 million units of sales, totaling market value of 54,000 million Baht. As of first half of 2013, however, Smartphones sales in Thailand reached 4 million units, or a 39% growth, compared with expected 37%. The higher than expected growth is driven by wider coverage of 3G service by the Operators leading to significant increase of data service. Sony believes that Smartphone market for the second half of the year will continue to grow even higher than the first half, following substantial launch of new Smart phones from manufacturers and the high season for Smartphone product group experiencing heavy purchase by consumers.”
Today Sony launches the Xperia™ Z1, the Smartphone of modern design, made with premium grade materials, considered a flagship model of the year, highlighting 20.7 megapixel camera, water and dustproof in accordance with IPX5/IPX8 standard, 1.5 meter water resistance for 30 minutes, unparalleled with Sony G Lens f2.0 and large censor of 1/2.3 inch providing quality of Sony compact camera, “Exmor RS™ for mobile” censor, and “BIONZ™ for mobile” processor, coming equipped with 5-inch screen displaying Full HD resolutions, exclusively designed with OmniBalance, fine silhouette with all shinny surface, presenting in 8.5 millimeter thin. The Triluminos™ Display technology and X-reality™ for mobile produce crisp and clear images, bright and vivid color with natural look. The high speed processing system runs with 2.2 GHz Qualcomm® Snapdradon™ 800 QuadCore, 2GB RAM, screen processor GPU Adreno 330, coupled with Android 4.2 (Jelly Bean), supporting 4G (LTE). Enjoy music with Walkman Application supporting DLNA (Digital Living Home Appliance) technology, wireless connection through Wi-Fi, satisfying every lifestyle from single touch interface, sharing music, photos and videos from Smartphone via NFC to Sony device. Access variety of Social Network with 16GB memory, expandable to 32GB using microSD. Save energy with STAMINA mode, offering longer standby period, automatic application control in line with screen status.
Moreover, the Xperia™ Z1 fascinates your photographing with innovative Smart Social Camera, giving you new experience from a broad spectrum of Applications including;
· Social Live, the application that helps you share real time memorable moments on Facebook. Give comment and press Like on the spot.
· Info-eye™, the Search Engine application that enables you to search information simply by shooting books, wine bottles or places. The application will search related information immediately, coming with QR-Code readable.
· Timeshiftburst, the photographing application operated by 1 press of shutter to take 61 continuous photos in 2 seconds.
· AR effect, gives you extreme fun with pre-loaded animations such as dinosaurs, undersea life theme and a whole lot more.
Special…for AIS customers purchasing the Xperia™ Z1 from today to December 31, 2013, apply the discount package 50% for 6 months and 0% interest for 10 month installments.
In addition, Sony introduces 2 latest accessories using with the Xperia™ Z1.
Sony Smart Watch 2, designed to use with Android Smartphone, easy and convenient control of your Smartphone with incoming call and missed call alert. Press at the watch to talk via Bluetooth. Press to hand up the phone, read messages, view latest call log and make call from call list immediately. Watch body is made with high quality aluminum and plastic, waterproof with IP57 standard. Support Android 4.0 Ice Cream Sandwich, latest version. Dial features 1.6 inch width and Transflective LCD 220 x 176 pixel, connecting NFC and Bluetooth 3.0. Recharge battery through micro USB port. Coming in black, Sony Smart Watch 2 is available today at 4,990 Baht. More colors will be launched soon.
Smart Bluetooth™ Handset (SBH52), connecting Bluetooth for users to answer the call without holding bulky phones. Answer from the handset as another mobile phone, showing call information in a small screen OLED. Plug in headphone to listen to music and FM radio. The Smart Bluetooth™ Handset (SBH52) offered in black and white for 3,990 Baht.
The Xperia™ Z1 is available at 20,990 Bath. Choose from 3 body colors including black, white and purple. Interested customers can purchase today at Sony Distributors countrywide, AIS Shops, participating Telewiz Shops, Power Buy, TG Phone, Synnex stores and Jay Mart. Follow up details from www.facebook.com/sonymobileth.
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