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Sofitel So Bangkok unveils a new element in the hotel's digital lifestyle concept with the launch of a dedicated booking engine for F&B online reservations.
Designed specially for Sofitel properties across Asia Pacific, the internet-based restaurant reservations system was developed in close co-operation with eat2eat and is already fully integrated with three Sofitel So Bangkok booking sources:,, and

“The eat2eat concept will consolidate new booking sources, which will not only allow us to offer convenience of reservations at Red Oven and Park Society, but also to create and own a strong centralized guest database. With this information, we will have a better understanding of our guests from inside and outside the hotel, which will allow us to improve our F&B offerings, and to ultimately serve them better. Also we are very active on our social media and we find it is a platform where a large majority of our client base feel comfortable connecting with us. I think our technology-savvy guests will make full use the F&B booking system – especially on our Facebook page – and will be pleased with the added convenience of reaching us,”” says Chidchanok Pasinpong, Wine & Dine Director of Sofitel So Bangkok.

The restaurant booking system, adopted by all Sofitel Asia Pacific hotels, will feature a user-friendly interface. The simple booking process across all three internet-based platforms is identical.

Guests will be asked to fill in personal details and contact information, plus reservation details for individual or group bookings. Remarks or special requests can also be made, for example arranging a birthday cake for a surprise celebration.
Once the form is submitted, the guest will receive a booking confirmation via e-mail or SMS within 24 hours, depending on the preferred communication channel specified.

For more information, please visit, call+66 (0) 26240000 or e-mail H6835-fb3@SOFITEL.COM.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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