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ASEAN PROFILES ASEAN KEY DESTINATIONS 
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SOFITEL SO BANGKOK LAUNCHES “NATURE vs. SOCIETY” FASHION AND ART EXHIBITION
The multi-disciplinary fashion and art exhibition will see local and international artists showcase their work throughout Sofitel So Bangkok from 1st August to 31st August 2013. International and local fashion designers, both globally established and emerging regional talents, will have the chance to use Sofitel So Bangkok as their canvas for the month-long show, which will highlight conceptual fashion, art, and design ingenuity. “With the 'Nature vs. Society' showcase, we hope to bring local and international focus to the diverse fashion, art, and design initiatives within Bangkok. With this showcase, we hope to bring the multi-faceted creators in these fields, and their supporters from all walks of life, together in a spirit of celebration. We gave the artists free reign over how their work is showcased, which will be innovative, with boundaries pushed and presentation methods as varied and imaginative as possible. The goal of the project is to have audiences immersed and at one with the exhibition, as opposed to being a removed third person spectator,” said Mr. Gilles Cretallaz, General Manager of Sofitel So Bangkok. Execution of the “Nature vs. Society” exhibition theme is completely open to re-interpretation by the respective artists based on their personal, hypothetical, imagined, or circumstantial experiences. Designers taking part in the event include Tawn C., uprising talented Thai designer, Christine Gauthier with a “Waterlily” display, Cambodia-based Filipino designer Don Protasio nomadic-inspirations, Eric Raisina's “Haute Texture” showcase and the fashion showcase of the Staff uniforms at Sofitel So Bangkok’s Club Signature designed by Mr. Christian Lacroix. A specially curated “art tour” and corresponding booklet will provide visitors and hotel guests information on the art installations displayed throughout the Street Lobby hotel entrance (Ground Floor), Red Oven Water Pond (7th Floor), Park Lobby (9th Floor), Metal Element Atrium (14th Floor) and Club Signature (25th Floor). For more information, please call 02-624-0000 or visit www.sofitel.com * * * * * Sofitel, World Class Hotels & French Elegance Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”. Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels. Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan. Sofitel So hotels are new ? boutique hotels ? characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013). Discover Sofitel on www.sofitel.com
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