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Sofitel So Bangkok was recently announced as a winner in Condé Nast Traveler's Hot List 2013, a definitive guide of the best new hotels in the world, and was also awarded the Certificate of Excellence 2013 by TripAdvisor.

“With the sheer amount of competition on a global basis, we are truly humbled with the recognition of being one of the best new hotels in the world by Condé Nast Traveler. The awards reflect the unique features of Sofitel So Bangkok – a truly urban hotel with an emphasis on inspiring designs, fully wired technology, and engaging lifestyle options. The accolade also reflects the consistently positive reviews our guests are sharing on TripAdvisor. The recent awards are a resounding testament to our team of So Ambassadors' ongoing dedication and hard work. ” said general manager Gilles Cretallaz.

Of the 1,000-plus notable hotels and resorts that opened across the world last year, only a fifth made the first cut for the 17th annual Hot List. A team of journalists then went undercover to make anonymous visits to the shortlisted hotels, numbering over 200 hotels across 57 countries. The final editor's picks showcase 154 of the hottest new hotels that opened in 2012.

In the Condé Nast Traveler review of the winning hotels, Sofitel So Bangkok is described as “fresh and young, from the bold staff uniforms by Christian Lacroix to the Thai-design interiors – their jackpot feature is floor-to-ceiling views of the park and sparkling cityscape”.

The TripAdvisor Certificate of Excellence, an annual recognition of hospitality excellence, is given only to establishments that consistently achieve outstanding traveler reviews on the travel site. Guest reviews for Sofitel So Bangkok have included headlines such as: 'Most stylist hotel in Bangkok', 'Above and beyond', 'So in style', 'Stunning in every sense of the word', 'Exceeded all expectations', 'Absolutely fabulous', and 'New favourite in Bangkok'.

In addition to the latest feathers in the cap, Sofitel So Bangkok has also been a recipient of a whole range of international accolades since opening in February 2012, including “One of five stunning designer hotels” by Business Traveler, “Luxe List 2012: One of the best new places to stay” by DestinAsian. “Best of the Best 2012” by Robb Report, and “Best Business Hotel 2012: Best in Thailand and one of the best worldwide” by Wallpaper UK.

About Sofitel So Bangkok:
With a prime location on the corner of North Sathorn and Rama IV roads, overlooking Lumpini Park, the 30-storey, 238-room Sofitel So Bangkok is the city’s first truly urban design hotel. In what is a bold statement of art and design created through a one-of-a-kind collaboration between an award-winning Thai architect and five leading local designers, the property draws inspiration from the Five Elements – Water, Earth, Wood, Metal, and Fire – with the first four elements defining the design décor of the guestrooms, while Fire is the theme of the public areas and restaurants. Adding a master’s touch to the design features is the creative brilliance of renowned French couturier Monsieur Christian Lacroix.
Matching design creativity is advanced technology, and Sofitel So Bangkok is Asia’s first hotel to offer a fully connected lifestyle with complete Apple-based digital solutions, including Apple Mac Mini provided in all rooms.
As a celebration of joie de vivre, Sofitel So Bangkok presents a selection of cutting-edge bars and restaurants, most notably Red Oven, with its signature French Molteni oven and variety of live cooking stations; Park Society, a magical dining venue with stunning city views complemented by the exclusive rooftop private cabanas of HI-SO, and Chocolab which offers simply the finest chocolate in town.

Among additional facilities are the 380-sq.m. pillar-less Ballroom,  the creative meeting space of the Social Club, and The Box, a one-of-a-kind venue suspended in mid-air and with three glass walls overlooking the city. The hotel further features two floors of wellness at So FIT and So SPA, while the latest addition to this stylish address is Club Signature, an exclusive lounge offering an experience of the high life.


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Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan.

Sofitel So hotels are new « boutique hotels » characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).

Discover Sofitel on

Discover Le Club at Sofitel, the new worldwide Accor loyalty program on



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                Press Relations Contact:

                Director of Marketing and Communications                 Senior Marketing Communications Manager                           

                Sofitel So Bangkok                                                            Sofitel So Bangkok

                Sirinate Meenakul                                                                Suchana Sasivongbhakdi                             

                 E-mail:                            E-mail:

                Tel: 02-624-0000                                                                  Tel: 02-624-0000

                Fax: 02-624-0111                                                                Fax: 02-624-0111


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AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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