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The Five Elements turn one with the newest So VIP Suite and final decor masterpiece by Monsieur Christian Lacroix
On February 28, 2013, Sofitel So Bangkok turns 1 year old, and to mark the occasion there’s a so tempting dining offer for all to share in the celebration from 28th February to 31st March. Guests dining in any of the hotel’s outlets and spending up to Baht 2,800 (after discount and before tax and service charge) will receive per table a voucher worth Baht 2,800 to redeem* on their next visit at either Red Oven, The Water Club, So SPA, or most especially, Park Society, the must-visit restaurant that ranks among the best sky-high restaurants in Bangkok.

Equally marking Sofitel So Bangkok’s first year is the opening of its luxurious So VIP Suite and the addition of the final art piece by the hotel’s Signature Designer Monsieur Christian Lacroix.

With the hotel’s overall design concept centred on the traditional Five Elements –Water, Earth, Wood, Metal and Fire – So VIP Suite, located on the 27th floor, is the ultimate accommodation with a water theme. Covering 223 sq. m. and comprising master bedroom, guest bedroom, living room, and dining area, plus two Jacuzzis, this spacious open-design duplex suite is the last word in modern design, playful luxury and technology.
The interior décor, created by well-known Thai designer Pongthep Sagulkul, is stylishly contemporary with clean, elegant lines and well complemented by water-veined black marble flooring, while high-tech facilities range from Apple Mac Mini media entertainment to electric frosted glass technology for instant privacy. Not least, the views are so spectacular, with floor-to-ceiling windows on two sides overlooking both Lumpini Park and the city with the Chao Phraya River on the horizon.

To mark the launch of So VIP Suite, along with Sofitel So Bangkok’s 1st anniversary, the hotel is offering a special “So VIP Package” that includes 1 night’s stay with breakfast, spa treatment for two, and dining experience prepared by Iron Chef Award winner Paul Smart all at THB 30,000++ for bookings made directly with the hotel. The offer is available from now until end of May 2013.

Also completed in time for Sofitel So Bangkok’s first anniversary is Monsieur Christian Lacroix’s bold mobile that adorns the hotel’s Street Lobby. In what is his own theatrical reinvention of a traditional mobile, his design comprises a collection of separately hanging wooden pieces fashioned as stylized animals, both real and imaginary. The forms, colours and patterns all convey symbolic interpretations of the Five Elements, while at the same time there is a fun and playful element that expresses a quintessential sense of joie de vivre.

While Sofitel So Bangkok is proud of its design-driven facilities, even more satisfying has been the international recognition it has received in just its first year. Highlights among the several accolades garnered in the last 12 months are “Best Business Hotel 2012” by Wallpaper UK, “Best of the Best 2012” by Robb Report, “Best New Spa 2012” by Thai Spa Association, and “One of the best new places to stay” in the Luxe List by DestinAsian magazine.

“We are naturally delighted to receive such honours, especially is such a short space of time”, says Sofitel So Bangkok General Manager Giles Cretallaz.  “They are a recognition and appreciation of the many unique features that characterize Sofitel So Bangkok, which represents a new generation of urban hotels with an emphasis on innovative design, up-to-the-minute technology and an engaging lifestyle.”

And “lifestyle” is really the word that sums up what Sofitel So Bangkok is all about, a lifestyle that fulfils today’s expectations and delivers the experiences people seek in the modern world. “We always try to surprise our customers with new events,” says Gilles Cretallaz. “Our So Kool Pool Party, visits by world-renowned DJs, and our So Amazing Chefs event, among others, were great successes during the last year.  These are all in line with our positioning as a luxury lifestyle hotel.”

After such a successful first year, both local and international guests at Sofitel So Bangkok can well look forward to much more to enjoy at what is now well recognized as the city’s first truly urban design hotel meeting today’s demands.

 *Terms and conditions apply with a minimum spending of Baht 4,000. Vouchers are valid until 30 April 2013.

Sofitel, World Class Hotels & French Elegance


Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan.

Sofitel So hotels are new « boutique hotels » characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2013).




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                Press Relations Contact:

                Director of Marketing and Communications                  Senior Marketing Communications Manager                           

                Sofitel So Bangkok                                                            Sofitel So Bangkok

                Sirinate Meenakul                                                                Suchana Sasivongbhakdi                             

                 E-mail:                            E-mail:

                Tel: 02-624-0000                                                                  Tel: 02-624-0000

                Fax: 02-624-0111                                                                Fax: 02-624-0111


Suchana Sasivongbhakdi

Senior Marketing Communications Manager

Sofitel So Bangkok

Tel: +66 (0) 2624 0000

Fax: +66 (0) 2624 0111

Mob: +66 (0) 86 972 6669

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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