Sign up | Log in



PR Today

Home >> Press Release 

Soaring sales of mobile devices pave way for shopper mobility insights by GfK

6 February 2013, Kuala Lumpur – Smart device penetration is booming in Southeast Asia, especially in the six key markets tracked by GfK—Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines. According to latest GfK report, sales volume of tablets doubled across the region in 2012, while demand for smartphones continued to grow, surging by 50 percent in volume over 2011.

GfK is leveraging on this exponential growth in smart devices to develop a new service, Location Insights, which aggregates data from mobile networks and devices to enable retailers to gather powerful information, allowing them to better understand the movements and demographics of crowds around and in specific areas.

“Today's retailers face unprecedented competition to serve customer needs in more dynamic ways," said Stanley Kee, Managing Director of GfK in Southeast Asia. "By focusing on traffic patterns, and not people, our solution provides retailers with unprecedented insights based on crowd movement statistics."

Kee shared information on this new service at the recent Market Research Mobile World Asia Pacific conference held at Hotel Maya in Kuala Lumpur on 30 – 31 January.

GfK’s Location Insights service reveals where crowds cluster, as well as crowd movements before and after leaving specific stores, restaurants, entertainment venues, or other geographic areas. By combining this information with socio-demographic profiles of the respective region, Location Insights allows retailers to understand customers like never before. GfK processes de-identified, aggregated cellphone tower data without handling any personally identifiable information.

“This uniquely powerful information will support timely, fact-based decision making for retailers as they seek to optimize store location, advertising, and marketing choices. Moreover, it will provide a deeper understanding of outlet performance and competitive store traffic,” concluded Kee.

The GfK Group

GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the most intelligent methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
  Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    5  February 2013   
Subsribe Now !
• Vietnam's exports to ASEAN up 25.7 pct in 2012 Subcribe: Asean Affairs Global Magazine
• Philippines sees stellar economic growth at 6.6 % Asean Affairs Premium
• Petronas takes MISC private in US$2.8b deal
• Thai telecom firms eye Myanmar market
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• Indo President signs anti-drug deal in Nigeria
Asean Analysis              February 2013      Advertise Your Brand
• Asean Analysis- February 5, 2013  
• Asean Weekly- January 24, 2013 Sponsor Our Events

Asean Stock Watch      February 2013     

• Asean Stock Watch- February 5, 2013
• Asean Stock Watch-  February 4, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent

• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand