ASEAN KEY DESTINATIONS
Seven-Up for Best Western in TTG Awards!!!
(Bangkok – October 04, 2013): Seven was definitely a lucky number for Best Western International (BWI) at the 24th Annual TTG Travel Awards 2013, which took place in Bangkok last night.
During a glittering ceremony, BWI was named as the Asia Pacific region’s ‘Best Mid-Range Hotel Brand’ for the seventh year in a row, as voted for by the readers of TTG Asia. The award marks the continuation of the company’s dominance in the Asian midscale hotel market.
And this award was just the start of a highly successful evening for BWI at the awards ceremony, which took place at the Centara Grand & Bangkok Convention Centre.
The company also won the ‘Best Marketing & Relationship Effort’ award for the second year in a row. Part of the ‘Outstanding Achievement Awards’ category, this special honor is presented to the company that provides “outstanding, exemplary and inspirational” marketing efforts in the Asia Pacific region.
“We are delighted to have been named the Asia Pacific region’s ‘Best Mid-Range Hotel Brand’ once again, as well as receiving the ‘Best Marketing & Relationship Effort’ award,” said Glenn de Souza, BWI’s Vice President of International Operations for Asia and the Middle East.
“To win this award for a seventh consecutive year is a wonderful reflection of the outstanding reputation Best Western has developed in the Asia Pacific travel industry. But this success is no accident; it is the result of many years dedication from all our staff - both at our hotels and in our regional office - who work tirelessly to provide Best Western’s exceptional service to our guests and partners.
“We are expanding fast across Asia, but I am delighted to see that we have not lost the core values that have made the Best Western brand so well respected across the world - comfort, convenience and excellent service,” Mr. de Souza added.
BWI currently has a portfolio of more than 200 hotels and 32,000 rooms either operating or in the pipeline, covering 27 countries across Asia and the Middle East.
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ABOUT BEST WESTERN INTERNATIONAL
Best Western International is 'THE WORLD'S LARGEST HOTEL CHAIN?', comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels - midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER - the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards? guest loyalty program also has 15 million members. For more information or to make a reservation, please visit www.bestwesternasia.com.
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