ASEAN KEY DESTINATIONS
Sergat from Spain Enters Exclusive Partnership with the Mileage Communications Group
- Pioneer specialist agency for the tourism sector to use Mileage’s Network of offices in Asia
7 May 2013 Bangkok: – Sergat, the specialist communications agency for the tourism, hospitality and aviation industries in Spain, and the Mileage Communications Group today announced an exclusive and strategic partnership to provide public relations support services in Asia for Spanish and other European companies.
Established in 1987 and headquartered in Barcelona, Sergat is a pioneer and one of the longest established and recognised specialist PR and communications agencies in the tourism, hospitality and aviation industries. Sergat is also the first specialist Communications Agency to be admitted as an affiliate member by the UN World Tourism Organisation in 2003.
Mr Marc Meister von Graffenried, Founder and President of Sergat, said: “This strategic partnership with Mileage marks the start of a new era for Sergat. We recognise that Mileage is one of the most prestigious, professional and established PR agencies with a network of offices in Asia. This will benefit the Spanish and European companies looking to expand in Asia”.
The partnership opens the doors for Spanish and European tourism organisations, hotel properties and passenger transportation companies to penetrate the rapidly growing Asian markets through the Asian regional network of Mileage’s offices. Likewise, similar Asian companies entering the European markets can capitalise on Sergat’s expertise and its network of European offices. Sergat’s network in the main European markets include Spain, Germany, Benelux, U.K., Italy, France, Switzerland, Austria and Portugal.
Mr Yap Boh Tiong, Chairman of the Mileage Communications Group, added: “The Mileage Communications Group is pleased to collaborate with Sergat and looks forward to a lasting relationship as both companies shared a common philosophy of offering high level of professionalism, creativity and expertise for our clients.
The Mileage Communications Group is Singapore’s largest home-grown, full-service strategic marketing communications and PR consultancy. Headquartered in Singapore, the Group comprises twelve offices across seven Asian countries. They are Singapore (HQ), China (Shanghai), India (New Delhi, Mumbai, Chennai and rep. offices in Bengaluru and Kolkata), Indonesia (Jakarta), Malaysia (Kuala Lumpur), Thailand (Bangkok) and Vietnam (Hanoi and a rep. office in Ho Chi Minh City). It has a staff strength of 70.
Both companies also have exceptional experiences in crisis management, an expertise that would be useful for the clients in the industries that they operate in.
Mr Vichai Lertritchai, Managing Director of Mileage (Thai) Co. Ltd., added: “European tourism, hospitality and aviation companies are increasingly stepping up their marketing activities in the Thai market. We certainly look forward to helping them expand further through this collaboration with Sergat”.
Sergat, established in 1987 in Barcelona, is a pioneer and one of the longest established and recognised specialist PR and communications agencies in the tourism, hospitality and aviation industries. Headquartered in Spain, Sergat maintains a network of independent specialist Agencies across the major european markets. In 2003, Sergat was admitted by the UN World Tourism Organisations as the first specialist Communications Agency. Since its foundation, Sergat serves some of the world’s most recognised organisations and companies in its field. Given the global portfolio of clients and activities, Sergat was and is involved in a substantial number of crisis situations of very varied nature and holds a specific mandate from a good number of its clients for crisis communications consultancy and support. Adding to its core activities. Sergat established in 2000 its own special events division “Balloon”. For more information, please visit: www.sergat.com.
About Mileage Communications Group
Established in 1992, the Mileage Communications Group is a leading full-service strategic marketing communications and PR consultancy, and the premier crisis communications consultancy. Headquartered in Singapore, the Group comprises 12 offices across seven countries with branch offices in China (Shanghai), India (New Delhi, Mumbai, Chennai and rep. offices in Bengaluru and Kolkata), Indonesia (Jakarta), Malaysia (Kuala Lumpur) Singapore (HQ), Thailand (Bangkok) and Vietnam (Hanoi & rep. office in Ho Chi Minh City). The Group has an established track record in servicing clients across seven core strategic practices, namely Consumer / Lifestyle; Corporate/Finance / IPO / Investor Relations; Healthcare / Pharmaceutical; Infocomm Technology; Shipping; Crisis Management and Sports. For more information, please visit: www.mileagecommunications.com
Ms Fina Estalella
Tel: 93 414 02 10
Mileage Group – Mileage Communications (Singapore) Pte Ltd
Ms Jacqueline Ho
Tel: (+65) 6222-1678
Mileage (Thai) Company Limited
Ms Chonticha Choochart
Tel: (+66) 2632 8356
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