Sign up | Log in



PR Today

Home >> Press Release

Sergat from Spain Enters Exclusive Partnership with the Mileage Communications Group

- Pioneer specialist agency for the tourism sector to use Mileage’s Network of offices in Asia

7 May 2013 Bangkok:  – Sergat, the specialist communications agency for the tourism, hospitality and aviation industries in Spain, and the Mileage Communications Group today announced an exclusive and strategic partnership to provide public relations support services in Asia for Spanish and other European companies.

Established in 1987 and headquartered in Barcelona, Sergat is a pioneer and one of the longest established and recognised specialist PR and communications agencies in the tourism, hospitality and aviation industries.  Sergat is also the first specialist Communications Agency to be admitted as an affiliate member by the UN World Tourism Organisation in 2003.

Mr Marc Meister von Graffenried, Founder and President of Sergat, said: “This strategic partnership with Mileage marks the start of a new era for Sergat.  We recognise that Mileage is one of the most prestigious, professional and established PR agencies with a network of offices in Asia.  This will benefit the Spanish and European companies looking to expand in Asia”.

The partnership opens the doors for Spanish and European tourism organisations, hotel properties and passenger transportation companies to penetrate the rapidly growing Asian markets through the Asian regional network of Mileage’s offices.  Likewise, similar Asian companies entering the European markets can capitalise on Sergat’s expertise and its network of European offices.  Sergat’s network in the main European markets include Spain, Germany, Benelux, U.K., Italy, France, Switzerland, Austria and Portugal.

Mr Yap Boh Tiong, Chairman of the Mileage Communications Group, added: “The Mileage Communications Group is pleased to collaborate with Sergat and looks forward to a lasting relationship as both companies shared a common philosophy of offering high level of professionalism, creativity and expertise for our clients.

The Mileage Communications Group is Singapore’s largest home-grown, full-service strategic marketing communications and PR consultancy. Headquartered in Singapore, the Group comprises twelve offices across seven Asian countries.   They are Singapore (HQ), China (Shanghai), India (New Delhi, Mumbai, Chennai and rep. offices in Bengaluru and Kolkata), Indonesia (Jakarta), Malaysia (Kuala Lumpur), Thailand (Bangkok) and Vietnam (Hanoi and a rep. office in Ho Chi Minh City).  It has a staff strength of 70.

Both companies also have exceptional experiences in crisis management, an expertise that would be useful for the clients in the industries that they operate in.
Mr Vichai Lertritchai, Managing Director of Mileage (Thai) Co. Ltd., added: “European tourism, hospitality and aviation companies are increasingly stepping up their marketing activities in the Thai market. We certainly look forward to helping them expand further through this collaboration with Sergat”.

 About Sergat
Sergat, established in 1987 in Barcelona, is a pioneer and one of the longest established and recognised specialist PR and communications agencies in the tourism, hospitality and aviation industries. Headquartered in Spain, Sergat maintains a network of independent specialist Agencies across the major european markets. In 2003, Sergat was admitted by the UN World Tourism Organisations as the first specialist Communications Agency. Since its foundation, Sergat serves some of the world’s most recognised organisations and companies in its field. Given the global portfolio of clients and activities, Sergat was and is involved in a substantial number of crisis situations of very varied nature and holds a specific mandate from a good number of its clients for crisis communications consultancy and support. Adding to its core activities. Sergat established in 2000 its own special events division “Balloon”. For more information, please visit:

About Mileage Communications Group
Established in 1992, the Mileage Communications Group is a leading full-service strategic marketing communications and PR consultancy, and the premier crisis communications consultancy. Headquartered in Singapore, the Group comprises 12 offices across seven countries with branch offices in China (Shanghai), India (New Delhi, Mumbai, Chennai and rep. offices in Bengaluru and Kolkata), Indonesia (Jakarta), Malaysia (Kuala Lumpur) Singapore (HQ), Thailand (Bangkok) and Vietnam (Hanoi & rep. office in Ho Chi Minh City). The Group has an established track record in servicing clients across seven core strategic practices, namely Consumer / Lifestyle; Corporate/Finance / IPO / Investor Relations; Healthcare / Pharmaceutical;  Infocomm Technology;  Shipping;  Crisis Management and Sports.  For more information, please visit:

Media Contact


Ms Fina Estalella

Tel:            93 414 02 10


Mileage Group – Mileage Communications (Singapore) Pte Ltd

Ms Jacqueline Ho

Tel:            (+65) 6222-1678


Mileage (Thai) Company Limited

Ms Chonticha Choochart

Tel:            (+66) 2632 8356




Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories    8 May 2013 Subsribe Now !
• Airline partners heralded for contributions to Changi Airport Subcribe: Asean Affairs Global Magazine
• Thai alternative bourse to list Sanko Diecasting (Thailand) on May 9 Asean Affairs Premium
• Public and Private Sectors in ASEAN Join Forces to Promote Sustainable Fisheries and Aquaculture
• SGX welcomes OKH Global to Mainboard
Research Reports
on Thailand 2007-2008

•Textiles and Garments Industry

•Coffee industry

•Leather and footwear industry

•Shrimp industry

• SGX and China Beijing International Mining Exchange collaborate to develop iron ore market
• PSE opens 2013 Bell Awards for Corporate Governance
• 'ASEAN fund passport key to Brunei becoming regional financial centre'
• Petronas to acquire stake in OGX Brazil offshore blocks for 850 mln
• Singapore's fifth airport terminal will be ready in the next decade
• Nation to co-operate over aid, says PM
Asean Analysis            3 May 2013 Advertise Your Brand
• Asean Analysis- May 3, 2013  
• Asean Weekly- May 3, 2013 Sponsor Our Events
Asean Stock Watch     7 May 2013
• Asean Stock Watch-May 7, 2013  
• Asean Stock Watch-May 6, 2013  

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand