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RTB UNDERLINES AUDIO TECHNOLOGY LEADER


LAUNCHING WORLD’S FIRST PURE DIGITAL DRIVE BLUETOOTH HEADPHONES, “AUDIO TECHNICA”

T
O WRESTLE THE SECOND HALF OF MARKET


RTB Technology Co., Ltd., Thailand’s quality headphones distribution leader, continues to pound premium Bluetooth headphones market, underlining world’s audio technology leader, introducing 2 latest Bluetooth headphone models under the brand Audio Technica in “SR Series” (Sound Reality Series) to hit the market in the 2nd half of the year, including ATH-DSR7BT and ATH-DSR9B, featuring Over-ear design, recently awarded for CES 2017 Innovation Awards in Las Vegas, USA, highlighting world’s first 100% digital Bluetooth headphone, utilizing Pure Digital Drive technology which keeps the audio signal completely digital from source to driver to offer never before-available wireless headphone sound quality. The Trigence Semiconductor Dnote? chipset is used instead of a traditional D/A converter and amplifier. The Dnote system keeps the audio signal entirely in the digital domain from the source right through to the driver, thereby eliminating the opportunities for disruption or distortion that occur in the conversion stages employed in traditional systems. The digital pulses generated by the chipset directly excite the voice coil(s) of the driver to move the diaphragm forward and backward to create the sound waves heard by the user.

The ATH-DSR9BT offers premium graded Over-ear Design in “SR Series” (Sound Reality Series) coming with advanced technology “Pure Digital Drive” delivering Hi-Res Audio quality.  The re-engineered 45 mm True Motion Driver features a lightweight diaphragm with DLC (diamond-like carbon) coating for superlative fidelity and extended 5 Hz – 45,000 Hz frequency response. The driver’s 4-core twisted OFC-7N voice coil provides precise control of the diaphragm displacement, and an acoustic resistor controls the airflow in front of and behind the diaphragm to ensure smooth, natural audio reproduction across the entire frequency range. The entire driver assembly is housed within a layered aluminum structure that minimizes unwanted resonance and isolates the electric circuitry from the housing’s acoustic space, resulting in optimal phase and transient response.

Besides, the ATH-DSR9BT is uniquely designed using premium material to protect heat from use and firmly fits ears while wearing.  The headphones come with microphone, volume control and tap control to receive or end the calls and play or pause music.  The NFC supports easy pairing with other devices such as smartphone and digital music player. The Pure Digital Drive system also enables the ATH-DSR9BT to overcome the sonic limitations of conventional Bluetooth wireless transmissions by supporting the 24-bit/48kHz Qualcomm? aptX? HD codec. (aptX, AAC and SBC codecs are also supported.)   Continue use up to 15 hours per one full charge to enjoy robust music experience like never before.  The ATH-DSR9BT is available in August for 19,900 Baht.

The ATH-DSR7BT is built upon the design and engineering of the acclaimed ATH-MSR7, winner of the Reviewed.com/USA TODAY 2015 Best Headphones of the Year Award. The ATH-DSR7BT and ATH-MSR7 share features of their drivers and driver housings, including lightweight voice coils and a specially designed diaphragm to improve transient response of the driver. The ATH-DSR7BT embraces advanced technology “Pure Digital Drive” feature specially designed diaphragms and lightweight, bobbin-wound voice coils to deliver incredibly nuanced, high-resolution sound reproduction. A pair of acoustic resistors controls the airflow in front of and behind the diaphragm to ensure a natural, balanced sound, and the entire driver assembly is housed within a layered aluminum structure that minimizes unwanted resonance and isolates the electric circuitry from the housing’s acoustic space, resulting in optimal phase and transient response. The re-engineered 45 mm True Motion Drivers operate from 5 to 40,000 Hz frequency. The headphones have built-in microphone, volume control and control tap control to receive or end calls and play or pause music.  The NFC supports easy pairing with other devices such as smartphone and digital music player. Extend use for up to 15 hours per one full charge.  The ATH-DSR7BT is available today for 11,900 Baht.

Interested customers can purchase and experience the ultra-clear music from the ultimate headphones innovation from the latest Audio Technica in “SR Series” (Sound Reality Series) today at Munkong Gadget, Pro Plugin, SoundproofBrothers, ZoundAholic and King Power.  For more information, visit www.rtbtechnology.com                 




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ASEAN  ANALYSIS

This year in Thailand-what next?


AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 


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