Sign up | Log in



PR Today

Home >> Press Release

Nearly 1,400 smartwatches sold in Singapore in first two months of 2014: GfK

11 April 2014, SINGAPORE – The invention and launch of the latest smart mobile device—the smartwatch is anticipated to excite tech enthusiasts who are keen to be amongst the first to try out new and innovative gadgets. According to the January and February 2014 reports from leading global market research firm GfK which commenced retail sales tracking of smartwatches this year, the smartwatch market has already garnered around USD 345,000 in the first two months of 2014.

"Singapore, with its status as a modern and developed country, has been chosen as one of the first markets in the region for  manufacturers to launch their inital models of smart watches,” said Gerard Tan, Account Director for Digital World in GfK Asia. “Since the first smartwatch was launched in mid-2013, adoption level has still remained rather low due to the limitation of choices and features, but as with all other smart devices, we are expecting further advancements in both technology and adoption that will fast track sales at some point soon as the product continues to develop.”

“Basic smartwatch functions are similar to smartphones and tablets, including time and tracking activities, GPS, weather forecast, calling etc,” highlighted Tan. “However, due to the novelty of this technology, reports are showing that the more reknown international brands with greater presence and distribution channels are more popular with consumers.”

GfK reported a total of six brands and models currently available to consumers in the market costing in the price range of low USD100 to over USD300. The more popular choices appear to be the more high end models which accounted for around 90 percent of the total sales volume in January.

“The smart watch is currently at its infancy stage at the moment and as with all first generation models, there are lots upgrading works to be done and we anticipate this new tech toy to follow a similar uptrend as other popular smart connected devices such as smartphones, tablets and more recently, phablets in the months to come,” said Tan. “With the official launch of the android platform for smart watches recently, and we expect a lot more brands jumping onto the bandwagon; not to mention introducing more designs improved features, interactive and sophisticated applications—it will not be long before the market experiences a surge in take up rate,” he concluded.


About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit
or follow GfK on Twitter:

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                            April  15, 2014 Subsribe Now !
• Positive signs for improved Thai exports to Japan, China Subcribe: Asean Affairs Global Magazine
• Filinvest Devt Corp. sees earnings rise 12% to P6.5B in 2013
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Indian, Vietnamese firms look to boost investment
• Party leader visits Laos for New Year
Asean Analysis                    April 11, 2014
• Asean Analysis April 11, 2014
The State of U.S. Power: Perceptions across the Globe
Advertise Your Brand

Asean Stock Watch    April 14, 2014
• Asean Stock Watch-April 14 2014
The Biweekly Update
• The Biweekly Update  April 4, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand