Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

PR Today

Home >> Press Release






MHI Group Launches New Visual Identity

- Blue-Gray and White Color Scheme Reflects MHI's Forward-Looking Approach -
TOKYO, Oct 25, 2016 - (JCN Newswire) - Mitsubishi Heavy Industries, Ltd. (MHI) Group today unveiled a new unified Visual Identity (V.I.), reflecting its forward-looking outlook and corporate values. The new V.I. combines clean and simple blue-gray and white coloring with a dynamically configured warm-color pattern, creating a look and feel that is consistent with the Group's ambition, scale and dynamism. The V.I. will be used as a branding tool for the entire MHI Group, helping to enhance its presence in the global market.

The launch of the new V.I. represents the next stage in MHI Group's ongoing efforts to expand global communications activities and brand awareness. Following the launch in May of the MHI Group's tagline, "Move the world forward", the V.I. continues this future-oriented message, while encompassing the key attributes and strengths that set MHI apart.

The main color of the V.I. is called "FORWARD blue-gray" and expresses two fundamental character groupings: "trustworthiness, sincerity and intelligence" imbued in the blue component, and "quality, elegance and harmony" implied by the gray tone.

FORWARD blue-gray complements the "MHI red" that has traditionally served as MHI's corporate color, as well as a range of other colors. The overall color tone has been kept subdued, while the partial use of warm colors conveys energy and emotion.

Going forward, all branding tools prepared by MHI and its Group companies will be unified to feature the new V.I., which can be flexibly employed by all Group companies, enabling differentiation from the predominant colors of other enterprises.

Further details relating to MHI Group's brand and visual identity will be announced soon.

About Mitsubishi Heavy Industries, Ltd.

Mitsubishi Heavy Industries, Ltd. ("MHI"; TSE:7011), headquartered in Tokyo, Japan, is one of the world's leading heavy machinery manufacturers. MHI's diverse lineup of products and services encompasses shipbuilding, power plants, chemical plants, environmental equipment, steel structures, industrial and general machinery, aircraft, space rocketry and air-conditioning systems. For more information, please visit the MHI website atwww.mhi.co.jp.

 

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories                           November 3, 2016 Subsribe Now !
• Over 60 factories charged over labour rights violations in Yangon Subcribe: Asean Affairs Global Magazine
• Big plans in store for Indonesia tourist destinations
• Business Support Centre opens in Belait
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

 • Ferrari denies reports of East Java investment
• World Bank rep optimistic about Myanmar’s economy
Asean Analysis                  September 30, 2016
• Asean Analysis  September 30, 2016
In Washington, Yasay Defends the Duterte Doctrine
Advertise Your Brand

Asean Stock Watch   November 2 , 2016
• Asean Stock Watch-November 2, 2016
The Biweekly Update
• The Biweekly Update  September 30, 2016

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?


AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 


Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com