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KTC goes forward to return profits to members; actively advancing in the actual giveaway of 13 million Baht in 13 weeks

with accumulated points times 3 for spending through credit card;

and introducing 13 KTC Lifestyle Angels.

            KTC is actively going forward on continuous marketmaking by adhering to the concept of “Happy Go Lucky” by giving away lucks to members all year long where the latest development is the Campaign, “Wining Millions with Every Spending Through KTC Cards”, 13 Million Baht in 13 Weeks together with accumulating points time 3 for spending at allied shops participating in the Program, from May 13th to August 13th , 2013 as well as laying down strategy in returning profits to members; opening new marketing trend by using 13 KTC Lifestyle Angels as the lifestyle representatives to launch online publicity campaigns in communicating with members directly. 10% increase in credit card spending is expected after the end of the campaign.  

Mr. Rathian Srimongkol, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, said “KTC’s turnover over the year 2012 is considered to be satisfactory in all aspects, whether it is on the aspect of the number of credit cards, volume of spending through credit cards or personal loan. On the part of member base expansion, KTC accounts for a total credit cards as at year end of 1,528,921 cards and total spending through the credit cards throughout 2012 is 116,236 million Baht where personal loan meets 626,326 accounts and in the 2nd quarter of this year, KTC still opts to select worthy promotion for members both on the part of the credit cards and KTC Cash Revolve by introducing the campaign, “Wining Millions with Every Spending Through KTC Cards” for members to try their lucks on wining the rewards of a total of 13 million Baht throughout the period of 13 weeks together with receiving specially accumulated points times 3 for spending at allied shops participating in the program in order to return profits to the members. KTC, therefore, does not have a policy to dump any marketing budget in buying advertising media, but, placing the importance on the privilege which the members shall receive directly and selecting online channel as the publicity campaign which, in this connection, “13 KTC Lifestyle Angels” are selected for representations in reflecting the needs of the members to be fulfilled every week by which KTC marketing campaign in video and audio clips of the 13 Angels will be transmitted through online media commencing from the end of this forthcoming May onwards”

Mr. Terapoj Chokeanantang, Senior Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “Wining Millions with Every Spending Through KTC Cards” campaign allows the opportunity to members of both KTC credit cards and KTC Cash Revolve cards to participate in trying their lucks to win the rewards easily by requiring the members to just only register themselves to participate in the program and the total spending in accordance with the prescribed conditions. For KTC credit card members, 1 right shall be given to them when buying goods and/or making payment for a service and/or making cash draw through all categories of KTC cards participating in the program collectively in the total amount of 1,000 Baht/week/card number. For KTC Cash Revolve, 1 right shall be given to them when the total cash drawn through ATM is in full amount of 3,000 Baht/week and the accrued principal balance of not lower than 5,000 Baht as at the date of drawing the data of each week. In addition, members can also use 99 Forever Rewards points to redeem for 1 right.”

            “Special!”- Members spending through KTC Cards at 80 leading partner shops participating in the program thoroughly covering more than 3,287 branches throughout the country with the emphasis focally placed on the group of the popular expenditures such as dining, shopping, health & beauty and leisure & travel will be entitled to receive the addition of 3 rights of wining the rewards and receive triple times of accumulated points.”

            “KTC has continuously conducted the spending behaviors of members and adhered to the needs of members as the center in issuing the campaign or marketing activities which are exactly corresponding to the needs and compatible with the lifestyle of the members most this year.  We expect over 10% increase of credit card spending at the end of the campaign. KTC also has plan to expand partner networks thorough coverage nationwide together with developing service system through online channels in order to provide facilitations to members continuously and take the lead in the first place in the credit cards in the hearts of the members,” said Mr. Rathian in his final word.

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This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






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