Sign up | Log in



PR Today

Home >> Press Release

Indians’ passion for cooking spurs demand for food preparation appliances

Over 10 million liquidizers, choppers, food processors, hand blenders, hand mixers and kitchen machines sold in last one year

16 December, 2015, NEW DELHI — With cooking being a big part of the Indian culture, adoption of modern kitchen aids such as food preparation appliances in the country has been on the rise in recent years. GfK point of sales tracking reported a five percent increase in take-up of these appliances in the last 12 months, compared to the same timeframe a year ago.

A separate global study conducted by GfK earlier this year across 22 markets internationally revealed India as the country where people spend most time, at more than 13 hours a week, on cooking. The country also ranked second with nearly half of the respondents (48%) saying they have great knowledge of, and experience with food and cooking. At the same time, two in every five respondents said they are passionate about food and cooking.

“It is interesting to note that while the amount of time people on cooking, on average internationally, is less than six and a half hours a week, the Indians actually spend almost twice as much time—ranking them the highest in the world,” said Dheeraj Mukherjee, Senior Director, Technology and Home & Lifestyle for GfK in India. “This emphasizes the high importance and usage frequency of domestic kitchen appliances in a typical modern Indian household.”

Mixer grinders, also known as liquidizers, are the most popular appliance within the food preparation making up 85 percent of sales volume and revenue. In the last one year, Indian households spent over USD 372 million on 8.7 million liquidizers, representing a four percent surge in demand from the same timeframe a year ago.

It is interesting to highlight that towns with population of less than one million are showing a faster take-up of mixer grinders, at 10 percent growth. Volume contribution by the South region is highest at 46 percent, followed by the West (23%), East (19%) and lastly North (12%).

Demand of mixer grinders depends largely on their wattage as well as bowl material and capacity; and how they meet the preparation needs of the different types of regional cuisines. For instance, powerful and high capacity liquidizers are required to make the rice batters for South Indian dishes like idli, dosa and vada; hence GfK findings reflect greater sales of high wattage (>500 watts) and high bowl capacity (>1.5 liter) liquidizers in the South as compared to the North region where preference skew towards low wattage and low capacity.

Other food preparation appliances such as choppers and hand mixers also registered demand surge by 29 and 16 percent respectively. These two segments account for one percent each in the food preparation category.

“More households are increasingly depending on these useful appliances as they can greatly help shorten time spent on cooking and make the daily task a lot easier and more convenient,” said Muhkerjee. “Considering the cooking culture and dietary habits of Indians, kitchen appliances which enhance convenience and bring about better quality of life will continue to be sought after by households all across India,” he concluded.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter:

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                           December  18 , 2015 Subsribe Now !
• Cash popularity hurting nation's economy  Subcribe: Asean Affairs Global Magazine
• Manulife Aset maintains high hopes for 2016 RI market
• Exports of palm oil up, despite price drop
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Singapore’s exports dip 3.3% in November
VN, Russia forge stronger economic, trade ties
Asean Analysis                   December 4, 2015
• Asean Analysis December 4, 2015
Southeast Asian Nations Watch Paris for Deal to Cut Greenhouse Gases
Advertise Your Brand

Asean Stock Watch  December  17,  2015
• Asean Stock Watch-December 17, 2015
The Biweekly Update
• The Biweekly Update December 4, 2015

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand