ASEAN KEY DESTINATIONS
IMPACT Introduces Nong IMPACT as its New Official Mascot
(November 2013) Bringing its newest member to the centre stage IMPACT Exhibition Management Co Ltd has introduced, for the first time its new mascot named ‘Nong IMPACT’ who has been created as part of a jigsaw puzzle to represent a ‘Missing Piece’ that helps fulfill the client’s wishes and needs.
Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co Ltd said: “In this digital age where social media has a great influence over our everyday life, a mascot or iconic cartoon has become a unique marketing tool online for spreading our messages to a wide range of people. Hence we decided to make our first mascot, Nong IMPACT, to portray our brand identity and strengthen brand awareness through the mascot personality, character design, and concept where a large target audience can easily see and better understand the many messages we wish to communicate.”
“For those people who are come to IMPACT to visit events will be surprise with the blue iconic cartoon character, Nong IMPACT.” Mr. Paul said
Nong IMPACT mascot received his name by involving all IMPACT’s staff in a vote.
Designed to look like a part of a jigsaw puzzle it truly represents a “Missing Piece”. The visual of the mascot character was created to represent a futuristic style in tone of IMPACT’s corporate blue and orange. Of course he has a friendly and professional personality with a warm-heart. He has a strong sense about peoples needs and he can transform himself into various and different roles to provide the best service to customers. His favorite hobby is helping people wherever he goes. His character is friendly, professional cool, calm, fun, enthusiastic, with a warm heart and a service mind.
Although Nong IMPACT is defined as a mascot character, Mr. Paul considers him to be the ‘Missing Piece’ with a professional personality and a heart of service mind which helps to fulfill the customer’s wishes and needs.
Nong IMPACT mascot will also be developed into saleable products and later be developed as an animated emoticon that will run on WeChat, social mobile application.
Mr. Paul added, “We will bring our Nong IMPACT mascot to our IMPACT WeChat emoticon in order to create more awareness and strengthen brand engagement with our customers and, of course, to make our visitors happy with each if their visits to our site.”
“Customers can enjoy taking photos with our new mascot Nong IMPACT and if a WeChat user, they will have the chance to have many special offers from us.” Mr. Paul included
Jintana Phongpakdee Pattralee Mongkolsiri
Corporate Communications Director PR Executive
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Note to the editors:
About Nong IMPACT mascot
Nong IMPACT is a special friendly being who was created during the IMPACT ARENA’s construction. He was made up as a jigsaw puzzle which represents a “Missing Piece” and made up to be a professional service minded heart representatives to help fulfill all customers’ needs and to focus on personalized solutions for our customers to experience values and services beyond their expectations. He also a reflection of IMPACT’s four brand attributes, namely Proficient Partner, Passionate Professional, Progressive Platform and Personalized Solutions to deliver our “IMPACT = Value of Place + People” brand promise to our customers and partners. He is lively, enthusiastic, fun, friendly, but full of professionalism with a heart of service mind. He loves helping other people wherever he goes, in which this has become his favorite hobby. He can sense and feels what other people needs and he can transform himself into various different roles to provide the best service to the customers.
About IMPACT Exhibition and Convention Center
IMPACT Muang Thong Thani is Asia’s leading venue. The Center is equipped with state-of-the-art integrated facilities that offer the ultimate choice for business success on more than 140,000 square meters of floor space. It comprises four large multi-purposed buildings, namely IMPACT Arena, IMPACT Exhibition Center, IMPACT Forum and IMPACT Challenger, 52 Meeting Rooms, 2 Ballrooms: Royal Jubilee Ballroom and Grand Diamond Ballroom, 2 Banquet halls, 2 outdoor areas; Lakeside and Aktiv Square, and 4-star Novotel Bangkok IMPACT. The venue also offers a wide range of our own seven restaurants and other 30 dining outlets. The five outdoor and two indoor parking areas can accommodate more than 20,000 vehicles.
Our “Partnership for Success” vision is based on delivery high value to our partners and customers through mutual trust, cooperation, strategic partnerships, customized and turn-key solutions. We offer to customers our knowledge, our people, our skills, our network and our best services of international standard.
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