Google

ASEANAFFAIRS
Sign up | Log in

    ASEAN PROFILES

  ASEAN KEY DESTINATIONS

PR Today

Home >> Press Release


iMENA & Rocket Internet Partner To Bring Mobile Taxi App To The Middle East
USD 7M investment by iMENA - The largest ever investment in a mobile application business in the Middle East

Abu Dhabi, 23rd October 2013 – Rocket Internet, the world’s largest internet incubator and iMENA Holding, the leading online investor and operator in the MENA region, announced a partnership to launch ‘Easy Taxi,’ Rocket’s mobile taxi app, in the Middle East. The partnership will see iMENA investing USD 7M into a new venture that will bring the successful app model to Middle Eastern customers, starting with Saudi Arabia, where the service went live today. This investment represents the largest funding to-date for a mobile application business in the region. With a steady growth and global rollout in Latin America, Africa and Asia, the app model enables investor confidence, for a rewarding future in the business of mobile applications.

Easy Taxi (www.easytaxi.com) was launched by Rocket Internet in 2011 and is now one of the world’s leading mobile Taxi apps, connecting drivers and passengers in a smooth, easy and safe way. The app, available for iOS, Android and new Blackberry devices, confirms the customer’s pickup point and orders the closest cab in his vicinity, with the press of a button. In seconds, a confirmation of the driver’s name, photo, and car model and plate number are sent to the phone. From here on, customers can follow the vehicle’s location in real-time as it approaches, favorite addresses can be saved and the ride history checked. Since drivers are checked for compliance, before joining the network, passengers can be absolutely content about their safety and can simply enjoy their ride.

Currently, Easy Taxi is available in 15 markets including Latin America, Africa and Asia. Globally, Easy Taxi app has more than 2.000.000 downloads and over 60.000 taxi drivers in the network. Earlier this year, Easy Taxi received fresh capital from Rocket Internet, the Latin America Internet Holding (LIH) and the African Internet Holding (AIH).

“We are thrilled to collaborate with Rocket Internet once again for the launch of Easy Taxi in the Middle East. The company’s scale and achievements after only two years of operations are highly impressive. Given the management’s track record, the trend of mobile apps, and the market’s macro outlook, we are very confident in the regional success of Easy Taxi. With our strong global partners AIH, LIH and Rocket Internet, as well as our regional partners, including Etisalat Group and their operating companies across the region, we believe, we can redefine the online business in the Middle East and set the path for a successful and profitable future”, said Khaldoon Tabaza, iMENA’s co-founder and Managing Director.

Dr. Eyad Alkassar, Rocket Internet’s Managing Director and Co-Founder of Namshi commented: “Following our successful partnership for Hellofood, announced in September 2013, we are proud to be supported once again by iMENA. This collaboration will allow us to trigger Easy Taxi’s expansion in the Middle East. Due to iMENA’s great experience in backing businesses in the Middle East, they are the perfect partner for our global expansion plans and will help us to achieve our all-time goal: to connect taxi drivers and passengers in the best possible and easiest way worldwide.“


About iMENA Holdings
MENA Holdings is the leading group of online consumer businesses in the Middle East and North Africa (MENA) region. The company invests in, builds and partners with leading teams and organizations to form an integrated and actively managed group of online platforms in the Middle East and North African (MENA) region. In addition to its investment activities, iMENA Holdings offers its partners a wide range of strategic and operational support, which includes the provision of professional services, representation and distribution agreements, partnerships, joint ventures and licensing of technologies or products for the MENA region. With the strategic support of Etisalat Group, a leading telecommunication holding in emerging markets and investment capital from the region and around the globe, iMENA's strategy is to own and operate companies with proven business models, executed through the establishment of new businesses, partnering with established leaders and investing in existing companies.
Inquiries: media@imena.com


About Rocket Internet
Rocket Internet, the world’s largest incubator was founded in 2007 by Alexander, Marc and Oliver Samwer. The company is headquartered in Berlin, Germany, and operates 25 international offices on five continents. Over the past 15 years, Rocket and the Samwer Brothers have created, developed, and successfully exited over 25 significant online businesses to leading international companies such as eBay, Groupon, Rakuten, and NBC Universal. They were also early investors in Facebook, LinkedIn, Eventbrite and many other successful internet companies.


More information and visual attachments http://rocketinternet.pressdoc.com/62779-imena-rocket-internet-partner-to-bring-mobile-taxi-app-to-the-middle-east.



Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates
Contact: marketing@aseanaffairs.com

Comment on this Article. Send them to  your.views@aseanaffairs.com

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
 
or
submit your comment in the box below



 
Today's  Stories   25 October 2013 Subsribe Now !
• Operating Indicators for September 2013 Subcribe: Asean Affairs Global Magazine
• Fuel traders told to keep prices steady Asean Affairs Premium
• Garment exports up, margins down
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• U.S. Companies Look to Expand Investments in the Philippines
• MAS hopes govt will continue to invest in aviation infrastructure
• Too much credit, not enough savings: Bankers
Asean Analysis          25 October  2013 Advertise Your Brand
• Asean Analysis- October 25, 2013
END WTO's rule
Asean Stock Watch     25 October  2013
• The Biweekly Update 18 October 13 • Asean Stock Watch-October 25

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan

ASEAN  ANALYSIS

This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More

 


Name

Name


Email

Email



1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

Our Products | Work with us | Terms of Use | Site Map | Privacy Policy | Refund Policy | Shipping/Delivery Policy | DISCLAIMER |

Version 5.0
Copyright © 2007-2015 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand
asean@aseanaffairs.com