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Hong Kong continues to be the world’s most  “connected” population in 2016

Singapore and Australia maintain their second and third ranking in the Asia Pacific region

Singapore, May 10, 2016 – The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.

The index shows which countries have the world’s most connected consumers, both overall and in detail across each of eleven different device types (smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, videogame console, e-reader, connected car and smart home), together with trends over the last five years.

It allows businesses to compare how connected the individual countries and regions are, in order to spot market opportunities across a range of industries. This includes areas stretching from digiital device sales and content consumption to expansion of traditional technology into health and media and beyond.

Top ten most “connected” populations in the world

Looking at the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (USA, Canada and Mexico) hold steady as having the world’s top two most highly connected populations.

However, people in the United Arab Emirates are fast closing in on that lead, jumping from eighth place in 2015 to a forecasted third place this year. Similarly, Switzerland has overtaken Denmark and Sweden to move up from tenth place last year to a forecasted eighth place this year.

GfK Connected Consumer Index
                                                               Index         Index
  2015        2016                                   score          score
ranking     ranking                                 2015          2016
   1           1             Hong Kong           1,430         1,486
   2           2             America                    952         1,062   

   8           3              UAE                         829           995

   3           4              Norway                    939           988

   4           5              Germany                   873          940

   6           6              Saudi Arabia             836          935
   5           7             Great Britain              856         916
  10           8            Switzerland                801         914

   7           9             Denmark                    835         906

   9           10           Sweden                      807         875

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It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

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