Sign up | Log in



PR Today

Home >> Press Release

Hong Kong consumers splurged USD10 million more on headphones, headsets and mini-speakers in the last twelve months: GfK

Smart mobile devices stimulate strong demand for such audio accessories to hit USD 77 million

HONG KONG, 15 April 2014 – High ownership of smartphones, tablets and phablets in Hong Kong have been positively impacting sales of complementary products like headphones and headsets, as well as mini-speakers which reported significant market expansion at the back of consumers’ fixation with smart mobile devices; having spent more than USD 4.2 billion on nearly 8.4 million units of such devices in the past 12 months.

According to the latest GfK findings, the combined market of headphones, headsets and mini-speakers generated nearly USD 77 million in the last one year period, reflecting a 10 percent surge over the same time frame a year ago. While sales revenue for headphones and headsets expanded by 9 percent, mini-speakers sold 83 percent more in volume and raked in additional 32 percent in sales dollar.

“The sophisticated consumers in Hong Kong are exhibiting an increasing willingness to spend more in order to enhance their mobile entertainment experience by attaining better sound quality with better quality audio accessories,” commented Walter Leung, Managing Director for GfK in Hong Kong. “Our findings reveal that some of the premium headphone and headset models which cost above USD500 have been enjoying good response from local consumers.”

Another notable market trend is the growing preference for products with the Bluetooth feature. Such wireless headphones and headsets reported a 23 percent spike in value contribution in the past year. Sales volume also grew by 6 percent to reach more than 126,000 units, accounting for 14 percent of all headphones and headsets sold.

Meanwhile, the USD 5.5 million Bluetooth mini-speaker market in Hong Kong recorded a tremendous threefold (200%) growth in sales volume and 97 percent in value. Over 68,000 of such devices were snapped up, translating to over nine in ten (92%) of the total market.

“The ease and convenience of Bluetooth technology is definitely welcomed by today’s high tech users,” said Leung. “With some of our daily lives already so cluttered and hectic, being able to simplify processes and do away with the need for wires and cables are much appreciated by consumers,” he highlighted

The rising prevalence of Bluetooth technology has enticed many new and existing manufacturers to introduce audio accessories with this feature. In the past 12 months, a total of 44 new brands of headphones and headsets were launched in Hong Kong, offering consumers 55 additional models that comes with the Bluetooth enabled options. More than 100 new mini-speaker models from 51 brands with the same technology entered the local market as well during this period of time.

“Also to watch out for are the headphones/headsets and mini-speakers with specialised features for more specific functions, such as the waterproof speakers and sweat-proof headphones to target more niche markets,” said Leung. “As market saturation sets in in time to come, we can also anticipate the premium, high-end models to be the key growth engine in audio accessories,” he concluded.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter:

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                            April  18, 2014 Subsribe Now !
ASEAN to Dialogue with Japanese Business Community Subcribe: Asean Affairs Global Magazine
• Viet Nam listed in world's top 10 remittance recipients
• Singapore's NODX fall 6.6% in March
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Eco-friendly car wash returns to Brunei
• Vietnam group invests in agricultural projects in Laos
Asean Analysis                    April 18, 2014
• Asean Analysis April 18, 2014
Washington Needs a New Approach to the Lower Mekong—“the Next South China Sea”

• Asean Analysis April 18, 2014
Burma: Federalism, Personality Bargaining, and the 2015 Elections (Part I)
Advertise Your Brand

Asean Stock Watch    April 17, 2014
• Asean Stock Watch-April 17 2014
The Biweekly Update
• The Biweekly Update  April 18, 2014

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2020 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand