ASEAN KEY DESTINATIONS
GfK appoints new Managing Director for Thailand office
20 November, 2013, BANGKOK – Global leading market research firm GfK today announced the appointment of Craig Griffin as Managing Director for the Consumer Choices sector of the company’s Thailand office with immediate effect.
Griffin brings with him sixteen years of experience in the market research industry. A veteran who has worked for leading agencies in the UK, Australia, Singapore and Thailand, his broad market research skills and knowledge covers the consumer and business to business markets, and in both qualitative and quantitative research. In the most recent 10 years of his career, Griffin had taken on senior management roles in market research firms in Thailand and Singapore.
Before joining GfK, Griffin spent three years as the Client Service Director in TNS Thailand where he was responsible in driving the company’s business in several sectors, including Automotive, Healthcare, Technology,
Consumer, etc. Prior to this, he was the Managing Director of specialist brand experience agency MESH in Singapore, in which he played a key role in launching the company in Asia.
In his new role, Griffin is responsible for the day-to-day running of the GfK Thailand office and leading the local team to achieve greater market research excellence. He will also be placing a strong focus on reinforcing the base for existing businesses while developing new areas beyond the electronics sector. Griffin will be reporting directly to Mr. Stanley Kee, Managing Director for Southeast Asia.
Griffin holds a Master degree in Social Anthropology from London School of Economics.
GfK is one of the world’s largest research companies, around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.
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