ASEAN KEY DESTINATIONS
ETIHAD AIRWAYS ANNOUNCES GOLF STAR MARTIN KAYMER AS LATEST BRAND AMBASSADOR
Etihad Airways, the national airline of the United Arab Emirates, has expanded its Guest Ambassador program with the addition of international PGA golfer Martin Kaymer.
Having won the US PGA Championship in 2010, the Abu Dhabi HSBC Golf Championship for a record three times in 2008, 2010 and 2011, and holing the winning putt for the European Ryder Cup Team in 2012, Kaymer is considered one of the golfing world’s brightest stars.
As the latest Etihad Guest Ambassador, he will work on a series of initiatives to raise Etihad Airways’ brand awareness in Germany and other key markets around the world. This includes a promotional video being filmed in Abu Dhabi this week to showcase Etihad Airways’ award-winning service and also position the UAE capital as a leading golf and travel destination.
The shooting schedule coincides with the Abu Dhabi HSBC Golf Championship 2014, with Kaymer competing for his fourth title at Abu Dhabi Golf Club between 16 and 19 January.
Peter Baumgartner, Chief Commercial Officer at Etihad Airways, said: “As one of the world’s leading golf stars, Martin Kaymer has dedicated fans throughout the world, including his home country of Germany. Behind his impressive sporting achievements is a determination to work hard and achieve excellence, values that he shares with Etihad Airways.
“This makes him the perfect Etihad Guest Ambassador and we look forward to working with Martin on a series of projects, including the launch of Etihad Holidays in Germany. Germany is our tour operating division’s second venture outside of the Middle East, offering an extensive range of holiday packages to Abu Dhabi and other destinations across our global network.”
The Etihad Guest Ambassador program was launched in October 2013 and features some of the biggest names from the global entertainment, art and sporting industries. Current ambassadors include Australian celebrity Dannii Minogue, Indian actress Katrina Kaif, Vietnamese Australian chef Luke Nguyen, French footballer Patrick Vieira, and Australian cricketer Shane Warne.
Commenting on his appointment as Etihad Guest Ambassador, Martin Kaymer said: “As a professional golfer, I am constantly travelling around the world and need to arrive feeling relaxed, energised and ready to go. Little things make a big difference when you travel as much as we do.
“Etihad Airways’ standards and attention to detail are consistently high at every stage of the travel experience, which makes me happy each time I fly with them. Therefore, I am extremely honoured to become the latest Etihad Guest Ambassador and look forward to working on key promotional activities, including the launch of Etihad Holidays in Germany.”
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About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2013 carried nearly 12 million passengers. From its hub at Abu Dhabi International Airport, Etihad Airways offers flights to 102 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of 89 Airbus and Boeing aircraft. The airline has more than 220 aircraft on firm order, including 71 Boeing 787 Dreamliners, 25 Boeing 777-X, 62 Airbus A350s, and 10 Airbus A380s, the world’s largest passenger aircraft. Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Jet Airways. Subject to regulatory approvals, Etihad Airways will acquire 49 per cent of Air Serbia and 33.3 per cent of Darwin Airline in Q1 2014. Darwin Airline will be re-branded Etihad Regional. For more information, please visit: www.etihad.com
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