Sign up | Log in



PR Today

Home >> Press Release

Comfort over performance for car owners when it comes to choosing car tires

Two-thirds would change their car tires just to improve comfort; high importance placed on brands

February 29, 2016, KUALA LUMPUR – When it comes to their car tires, Malaysian car owners are largely a practical lot. In a recent GfK study conducted among car owners, a higher proportion (67%) indicated that they will change their car tires to improve comfort, compared to the lower number who will do it for the sake of enhancing their car’s performance (49%). Even then, three in five (60%) said they will only do so out of necessity.

The study was conducted in Central Malaysia in December 2015 car owners were surveyed on various aspects of car tire purchasing attitude and behavior to uncover consumer purchasing trends for car tires in the region.

“Our research findings show that car owners generally change their tires only when needed, such as when there’s puncture or if they are worn out,” noted Selinna Chin, Managing Director for GfK in Malaysia. “Besides this group of consumers, there are others, albeit to a much lesser extent, who would deliberately change their car tires for greater reliability or better performance.”

Nearly two in five (39%) replace their car tires by the third year of owning their car, while 37 percent does it within two years. When it comes to key drivers of car tire brand selection, findings reveal that brands play a significant role in helping car owners make their selection of what kind of tires to choose. Over a quarter (26%) said they prefer to go with the original car tire brand which came with the car when it was first purchased. Another 18 percent also said they tend to choose a brand that they often use and are familiar with.

“Many respondents indicated their reluctance to switch to a new car tire brand unless they have personally encountered a bad experience with the existing one,” commented Chin. “Hence, it is very important for brands to collaborate with car manufacturers to ensure that new vehicles are installed with their brands to improve the likelihood of car owners opting for their brand as the preferred one during tire replacement.”

Competitive pricing emerged as the single most important key influencer among respondents when choosing a service provider to change their car tires. Nearly half indicated this, as well as good services and location, to be the top three considerations in their channel selection to change car tires.

According to the latest GfK’s universe count for Central, Northern, and Southern Malaysia, there are over 8,000 tire specialists and fast fitters, each carrying an average of five to six different brands of car tires. GfK’s point of sales tracking revealed a slight decline of 4 percent in the total replacement car tire market size in Malaysia’s Central, Northern, and Southern regions in 2015 compared to the previous year.

“The replacement car tire market in Malaysia is very competitive and brands definitely have to step up their efforts aggressively just to maintain their stake in the market,” Chin said. “While expanding their network of partners is vital to help boost sales, it is ultimately the consumers’ positive experience with the brand which is most impactful in leaving a lasting favorable impression—that will contribute greatly in sealing the deal when it comes to which brand they end up choosing,” she concluded.


About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter:


Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                           March 3, 2016 Subsribe Now !
• Brunei companies can tap growing Vietnam halal market Subcribe: Asean Affairs Global Magazine

• Foreign investment needed to develop part suppliers
• Deposit rate touches two year high of 8%
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

 • Samsung seeks RI developers for local VR content
Petronas says to cut 1,000 jobs
Asean Analysis                   February 19, 2016
• Asean Analysis February 19, 2016
A Tumultuous 2016 in the South China Sea

• Asean Analysis February 19, 2016
Promoting inclusive economic integration: Skills mobility within ASEAN
Advertise Your Brand

Asean Stock Watch  March 2, 2016
• Asean Stock Watch-March 2, 2016
The Biweekly Update
• The Biweekly Update February 19, 2016

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand