Sign up | Log in



PR Today

Home >> Press Release

Chinese consumers are top globally for wanting to be “reachable” at all times

Others in Asia Pacific see less need than those around the world to be always reachable

Singapore, June 21, 2016 – Over half of the online connected population (56 percent) in China—the highest internationally—are in strong agreement1 with the statement “To me, it is important to always be reachable wherever I am,”. Only 3 percent—the second lowest of all markets surveyed—strongly1 disagree with the same statement. This makes China the top nation in Asia Pacific and globally with the pro- “always reachable” mindset.

Among the five key markets surveyed in APAC, South Korea came second – but trailing well behind China - with slightly less than a third (31 percent) of its consumers firmly agreeing with the same statement. In fact, of all the countries surveyed globally, South Korea has the lowest level of respondents—at just two percent-- who firmly disagree with the statement “It is important to always be reachable.”

By contrast, less than a-fifth (18 percent) of Japanese connected consumers exhibit a strong “always reachable” mindset—the lowest in APAC and second lowest of all countries surveyed.

“On average, APAC consumers find it significantly less vital than international consumers to be constantly reachable,” noted Frans Janssen, Chief Commercial Officer for APAC. “However, the Chinese are the exceptions—being the only ones with a majority placing strong importance  on being always reachable—possibly a reflection of the Chinese culture which places high importance on being responsive at all times.”

Across all 22 countries surveyed, over two-fifths (42 percent) of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree.  In comparison, only less than a third (32 percent) of APAC consumers shared the same sentiments, while 8 percent held the opposite view.

It is interesting to highlight that running against that international trend are Germany, Sweden, Canada and Netherlands. These countries are the only ones in the survey where greater numbers firmly disagree than agree with the idea that it is important to be always reachable.

Amongst the different age groups, people in their thirties show most leaning towards wanting to be always reachable – standing at nearly half (47 percent) firmly agreeing that it is important. Next come those in their twenties, at 45 percent, followed by teenagers (15-19 years old) at 43 percent. Those in their forties run a very close fourth at 42 percent. However, for people aged 50 and over, the perceived need to be always reachable drops off significantly - standing at a third (33 percent) of those in their fifties and just 29 percent of people aged 60 and over.

Looking at the difference between genders, women are slightly more likely than men to see being always reachable wherever they are as being important (43 percent women versus 40 percent men). When it comes to those who firmly disagree with it being important, the difference is even narrower, standing at 10 percent of women and 11 percent of men.

“It is important for businesses, in particular those in the telecommunications and wearables sector to understand the clear differences between countries in consumers’ desire – or not – to be always reachable; paying attention especially to the different trends across age groups and gender seen within countries,” added Janssen. “By adapting your marketing to match the specific mindset, brands and companies can win greater resonance with their target audiences,” he concluded.

Reach Southeast Asia!
10- Nations, 560- Million Consumers
And $1 -Trillion Market
We are the Voice of Southeast Asia Media Kit
The only Media Dedicated to Southeast Asia Advertising Rates for Magazine
Online Ad Rates

Comment on this Article. Send them to

Letters that do not contain full contact information cannot be published.
Letters become the property of AseanAffairs and may be republished in any format.
They typically run 150 words or less and may be edited
submit your comment in the box below

Today's  Stories                           June 24, 2016 Subsribe Now !
• More tourism awards a boon for the sector Subcribe: Asean Affairs Global Magazine
• Hilton hotel chain steadily expands in Indonesia
• Homegrown fastfood chain helps boost tourism sector
Research Reports
on Thailand 2007-2008

• Textiles and Garments Industry
• Coffee industry
• Leather and footwear industry
• Shrimp industry

• Earning funds from selling shares in Isuzu, PPI drops injection plan
Myanmar’s Suu Kyi visits troubled diaspora in Thailand 
Asean Analysis                  June 10, 2016
• Asean Analysis June 10, 2016
Aung San Suu Kyi Sets Out to Find “Practical Solutions” in Rakhine State, and the World Should Help
Advertise Your Brand

Asean Stock Watch   June 23, 2016
• Asean Stock Watch-June 23, 2016
The Biweekly Update
• The Biweekly Update  June 10, 2016

ASEAN NEWS UPDATES      Updated: 04 January 2011

 • Women Shariah scholars see gender gap closing
• Bank Indonesia may hold key rate as inflation hits 7 percent
• Bursa Malaysia to revamp business rules
• Private property prices hit new high in Singapore • Bangkok moves on mass transport
• Thai retailers are upbeat
• Rice exports likely to decline • Vietnamese PM projects 10-year socioeconomic plan


This year in Thailand-what next?

AseanAffairs   04 January 2011
By David Swartzentruber      

It is commonplace in journalism to write two types of articles at the transition point between the year that has passed and the New Year. As this writer qualifies as an “old hand” in observing Thailand with a track record dating back 14 years, it is time take a shot at what may unfold in Thailand in 2011.

The first issue that can’t be answered is the health of Thailand’s beloved King Bhumibol, who is now 83 years old. He is the world's longest reigning monarch, but elaborate birthday celebrations in December failed to mask concern over his health. More






1.  Verifier

1. Verifier

For security purposes, we ask that you enter the security code that is shown in the graphic. Please enter the code exactly as it is shown in the graphic.
Your Code
Enter Code

Home | About Us | Contact Us | Special Feature | Features | News | Magazine | Events | TV | Press Release | Advertise With us

| Terms of Use | Site Map | Privacy Policy  | DISCLAIMER |

Version 5.0
Copyright © 2006-2019 TIME INTERNATIONAL MANAGEMENT ENTERPRISES CO., LTD. All rights reserved.
Bangkok, Thailand