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Chiang Mai Fest 2014 concludes after two great days of music, food and festival fun at Promenada
Chiang Mai – Promenada Resort Mall Chiang Mai, the first resort-style shopping mall in Thailand, brought to a close an exceptional couple of days of Chiang Mai’s internationally known music festival, Chiang Mai Fest 2014. Under the theme of “an International Cultural & Musical Heritage” the event presented a free-entry open-air musical celebration featuring artists such as Thai band Sound of Siam, boy band Take Two, South African songwriter Matthew Mole, Iyeoka, Hot Water from South Africa and Akasha, Asia’s number one fusion band, plus many more supporting artists over the two festival days. Featuring an amazing sound and light display, endless selections for food and drinks with a warm welcoming atmosphere throughout, Chiang Mai Fest 2014 was a resounding success for Promenada, the City of Chiang Mai and its surrounding province.
The festival was opened by a number of highly respected speakers, including Pensuda Prai-aram, the Chairman of the Board, the Tourism Authority of Thailand (TAT); Charoenrit Sa-nguansat, the Deputy Governor of Chiang Mai and Robina Patricia Marks, the South African Ambassador to Thailand. The Chairman of the Board of TAT also invited Koh Mr. Saxman, Thailand’s most prominent saxophone player, to the stage to perform the opening song, setting the mood nicely for the diverse range of musical acts that would follow.
Promenada’s aim in supporting this exciting festival is to position itself not only as a leading shopping mall but also to bring consistent, attractive entertainment offerings to customers, and promote Chiang Mai tourism. Promenada’s “More than just shopping” concept routinely sees the regional destination hosting a variety of top quality fashion, music, art, food shows, exhibitions and free concerts.
Tjeert Kwant, CEO and Shareholder of ECC International Real Estate, said, “Promenada is honoured to host Chiang Mai Fest 2014: an International Cultural & Musical Heritage as part of its commitment to providing “More than just shopping.” Promenada’s mall and open-air tropical park with terraces provide international-quality show spaces, and we will continue to offer vibrant and colourful music events, fairs and much more. 2014 is really just the start of our efforts to bring excellent entertainment spectacles to Chiang Mai for the enjoyment of local residents and visitors coming from further away also.”
Local residents and visitors alike enjoyed a chance to relax in the “resort” atmosphere at Promenada Resort Mall Chiang Mai. Promenada’s air-conditioned mall is combined with an open-air tropical park, connecting wooden bridge and terraces, with the entire space designed to blend in with the vibrant city lifestyle and surrounding “close-to-nature” feel of Chiang Mai. The mall also reflects local arts in every corner, blending Western and local cultures; throughout, “Cow” models represent Dutch culture and lend a different personality to each zone; interior and exterior areas contribute to the aesthetic of being close to local people, such as with the ‘garden of rice’ and the design of pillars and ceilings which mimic the characteristic “Bo-sang umbrella” – the symbol of Chiang Mai.
In addition to successfully hosting this superb music festival, Promenada was also successful in connecting visiting guests with leading international and local lifestyle offerings by brands such as Rimping, CHI CHANG, SF Cinema, Kids@Play, Toys R us, Sportsworld and Uniqlo.
Promenada Resort Mall Chiang Mai is located on the new Chiangmai - Sankamphaeng Rd., 150 metres from Super Highway, only 15 minutes’ drive from the Airport and downtown Chiang Mai.
For more information and activities at Promenada Resort Mall Chiang Mai, please call +66 (0) 53 107 888 or visit www.promenadachiangmai.com and follow exciting promotions on facebook at www.facebook.com/promenadachiangmai.
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